Issue #411 - August 9th, 2023
It Does Make A Difference
Kevin Hillstrom calculates how slight improvements in merchandise productivity can lead to more long-term profit.
The bonus part about how to use email marketing to improve merchandise productivity is short and powerful.
Should I archive or delete Shopify products
Ilana Davis writes about the SEO problems with archiving or deleting products in Shopify.
Find patterns in customer behavior
You don't have to be in the dark when it comes to your customers. Using their existing behavior, Repeat Customer Insights shows you patterns and optimization potential for Shopify stores, leading to more and better repeat customers.
My articles this week
Prevent and recover defecting customers
Build customer loyalty one personal email at a time
Using customer grades to define valuable customer behavior
Using customer reviews to acquire new customers