Shopify Dispatch Issue #416 - Whale customers, Holiday season prep

Issue #416 - September 13th, 2023

How To Rethink Your Customer Segmentation Efforts To Be More Profitable

Courtney Goudswaard writes about how to use customer segmentation to target your best customers (the whales).

7 tips when preparing for the holiday season

With many stores preparing for the holiday selling season, Ilana Davis has 7 SEO and conversion tips to make sure you aren't missing anything this year.

See how the month a customer orders will change their behavior

Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.

My articles this week

Measuring when customers should be ordering soon

Measure your marketing or throw it away

Compare your new vs returning customer ratio for the year

A cold welcome will lose you customers

Eric Davis

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