Issue #418 - September 27th, 2023
The World's Best Checkout Just Got Better: Fast, Intuitive and All on One Page
Xuya Wang writes about Shopify's new one-page checkout which is rolling out in October.
How Traffic Sources Impact Online Sales
Armando Roggio shows why it's important for every store to measure how their traffic sources create customers. They found articles that argue back-and-forth about whether organic or paid traffic is better with no real winner.
See how the month a customer orders will change their behavior
Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.
My articles this week
Customer grade filters added to Repeat Customer Insights
How your return policy can influence buyers and reviews
Downturn, slow economy, recession advice
Automatic customer segmentation examples
Analyzing many small orders vs infrequent large orders