Issue #421 - October 18th, 2023
eCommerce Expo Was AI-Heavy, but Ultimately About How We Keep Shopping Personal
Deann Evans shares what they learned at the London eCommerce Expo 2023.
7 things you need to know about this year's holiday shoppers
Shopify shares another survey they commissioned to research holiday behavior.
Big takeaway from both of these is that shoppers are going to want a better experience than just some photos, text, and a buy button.
See how the month a customer orders will change their behavior
Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.
My articles this week
Should you treat your best customers differently?
Schedule anniversary campaigns for a regular revenue bump
Injecting personality into your marketing
Returning customer vs repeat customer