Issue #420 - October 11th, 2023
Americans say they're holding firm on holiday shopping - the season starts now
Shopify's released more survey results, this time about the 2023 holiday season. They found the majority of shoppers plan to spend the same or more on gifts this year. The unstated part is how much are only spending more due to price increases vs actual behavior changes.
Time will tell how the survey results compare to reality.
How To Increase Conversion Rate: 14 Tactics for 2024
Lizzie Davey writes about how to start doing conversion rate optimization. While it's the usual things you'd see in other places, it's a good summary of the main points and something you don't have to wait for 2024 to start.
See how the month a customer orders will change their behavior
Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.
My articles this week
When customer lifetime value is a poor metric
Your (current) customers need to bring you your (new) customers.
Tiny tip: Promote your best variants
Tag customers with their customer grades in Shopify