Issue #423 - November 1st, 2023
Shop Cash Expands to the Web, Just in Time for Holiday Shopping
Shopify has released the Shop search and marketplace to the web. This now makes it possible to search all of the stores and products in Shop without installing the mobile app.
Should I use AI-generated content on my Shopify site?
Ilana Davis writes about Shopify Magic, Shopify's AI that writes content for you. She gets into the details of it and evaluates the output.
Given my own experience with GPT systems, the content is going to be mostly tepid filler content. Great for brainstorming but not something you'd want to publish without a strong human editor combing through it.
Measure your customer loyalty
Measure the different levels of customer loyalty with Repeat Customer Insights. It uses various models to segment and grade your customers based on their behavior.
My articles this week
Metrics for customer loyalty
RFM to analyze subscription customers
Counter the rising cost of paid customer acquisition
Take stock of your customer base