Issue #424 - November 8th, 2023
Times Have Changed
Kevin Hillstrom writes about how 2023's customer acquisition is getting so difficult that stores are reaching for deep discounts even before the holiday season starts.
The Shopify Tax Platform: Automated Sales Tax Built for Enterprise Businesses
David Toper writes about the release of the Shopify Tax Platform for managing sales tax calculation in Shopify stores. It currently only supports Vertex but seems like they might allow other integrations later.
Measure your customer loyalty
Measure the different levels of customer loyalty with Repeat Customer Insights. It uses various models to segment and grade your customers based on their behavior.
My articles this week
Show your customers they are wanted
Prepare your marketing winners and experiments
Automatic Segments give you advice to reach and convert your repeat customers
Eric Davis