Issue #433 - January 10th, 2024
Traffic tanked, now what?
Ilana Davis shares how to analyze an organic traffic decrease and what you can do to fix it.
Shop channel now pre-installed for new merchants
Shopify is now automatically installing the Shop channel app for new merchants.
I'd take this as another clear signal Shopify is pushing people into their marketplace. Soon you need to either:
- figure out how to optimize and standout there or
- do something so valuable on your storefront that shoppers would rather be there
Start noticing seasonal spikes in customer behavior
Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.
My articles this week
Know your business cycles
Evaluate how your winter holiday performed
Harness the power of selection in your Shopify store
The planning of the new year