Issue #434 - January 17th, 2024
Experience the Magic of Shop Pay
Shopify is now offering Shop Pay to non-Shopify stores (mostly enterprise stores). If this is successful, it could mean more features developed into Shop Pay and that marketplace.
Kevin Hillstrom writes about why you want to own your own event instead of competing on Prime Day, Cyber Monday, etc.
Start noticing seasonal spikes in customer behavior
Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.
My articles this week
Prove yourself to your customer
Don't try to fix situations
Important customer behavior metrics for Shopify stores
Advice on how to actually IMPROVE your metrics