Issue #436 - January 31st, 2024
A light week as Shopify seems to be holding back for its upcoming winter feature release.
Moneyball
Kevin Hillstorm writes about what happens as power shifts and why you need to be thinking about where you want your store to be in the upcoming years.
Start noticing seasonal spikes in customer behavior
Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.
My articles this week
Convert one-time customers into repeat customers
Explain your product redesigns to existing customers
How free seeds can get customers to branch out
Getting a handle on your Returns Rate
Eric Davis