Shopify Dispatch Issue #88 - Shopify SEO, Ecommerce personalization

The Non-Technical Handbook for Shopify SEO

I decided to start sharing a lot of the Shopify SEO research I've been collecting into a single article, The Non-Technical Handbook for Shopify SEO.

How to Implement Ecommerce Personalization

Personalization is a great way to improve conversion rates while also making your customers happier about your store. Though once vendors start talking about AI, machine learning, and other technical matters it's easy to be overwhelmed. Instead, here's a simple guide to understand how ecommerce personalization works that doesn't require a computer science or mathematics degree.

Show your products directly in search results SPONSOR

Improve your click-through rate from organic traffic by showing your products, prices, and availability directly in the search results. JSON-LD for SEO will do it for you, automatically.

Quick Links

How to Make the Most of Shopify's New Price Rules API (shopify.com)

Sellbrite Why Every Ecommerce Business Needs a Dedicated Customer Experience Team (sellbrite.com)

Why you shouldn't compare your Shopify store's Average Order Value (littlestreamsoftware.com)

Use Hypotheses to Optimize Conversions (practicalecommerce.com)

Tips to maximize your eCommerce customer service (boldcommerce.com)

8 Retail Conferences Worth Attending in 2017 (shopify.com)

Ecommerce Fuel Podcast: What It's Like Working in an Amazon Warehouse (ecommercefuel.com)

Twiggle CEO: Site Search Should Think Like Humans (practicalecommerce.com)

The Unofficial Shopify Podcast: How to Take Your Email Marketing to the Next Level (unofficialshopifypodcast.com)

Thanks, I'll see you next week

Eric Davis

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Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.