These articles are on the topic of customer-lifetime-value. The newest articles are at the top.
- Summer of Metrics: Average Lifetime Value
- Complications with using Average Lifetime Value calculations
- Gateway products: products that heavily influence customer behavior
- Metrics for customer loyalty
- When customer lifetime value is a poor metric
- How Customer Lifetime Value factors into the RFM analysis
- Analyze your products and find which create the highest LTV customers
- Starting repeat purchase analysis in Shopify
- Using Lifetime Value (LTV) as your retention metric for your Shopify store
- What you can do once you know your Average Orders per Customer
- So many Lifetime Values, so little clarities
- Average LTV is now calculated in Repeat Customer Insights
- Using customer lifetime values for fun and profit
- Dangers of using Lifetime Value with your Shopify customer acquisition plan
- The impact Repeat Purchase Rate has on your customer's lifetime value
- Your customer's spending habits: are they buying more or less over time?