Shopify articles - Page 119

Waiting at the starting line

Patience is one of the few things that isn't better in moderation. For a few months I've been wanting to add a major feature to Repeat Customer Insights. When talking about it with one customer, they remarked that it would be a "game changer". To add that feature I'd need...

Results from a consistent, steady approach to marketing

There's a lot of hoopla about going big. The huge sale. The massive marketing campaign. The over-sized event. While they have their place, I'm not fond of them. They place so much emphasis on perfection that they are prone to failure. The types of failure that you can't even learn...

Take a timeout for infrastructure improvements to your Shopify store

I've used the past week to work on something that should have almost no visible impact for my customers. It's a series of infrastructure improvements. For me that involves software upgrades and rewriting some code. So far everything has gone well, which means that nothing looks different to customers. Sounds...

Using longer SEO descriptions in your Shopify store to improve your rankings

Recently a customer was asking about Shopify increasing the length of the SEO descriptions (or meta descriptions in HTML-speak). I noticed shopify increased the number of characters available for the meta description on product pages, but in the search engine itself I didn't noticed longer descriptions. Is there a planned...

Do you really need THAT?

A subscriber Jeremy showed me that I missed an opportunity recently: Perhaps you missed the opportunity to do a bit of downsizing during your move! ? Just as a re-theme is an opportunity to toss a bunch of outdated and no-longer-needed template code, moving is/was your opportunity to ask yourself,...

Thinking about your best customer

This week I've been working on a new report for Repeat Customer Insights. I will write about the report when it's completed but while working on it an interesting question came up. One section of the report calls out who was your best customer. When I started to code that...

Buffering... 96% 97% 98% 99%...

A lot of people compliment me on my writing and how consistent I write. But I have a secret... I picked up one piece of advice from a book a long time ago and it was reinforced a few months ago from another book. Most workdays I try to sit...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.