Shopify articles - Page 120

Grading your Shopify customers with RFM segmentation

Segmenting your Shopify customers is a great way to figure out who to target with promotions and campaigns. A store owner had a question about how Repeat Customer Insights is segmenting and grading their customers. while I love the idea of segmenting customers into groups like A,B,C, this app doesn't...

When even tiny changes are worth the investment

This past weekend I've started to pack up our things to move. We're only moving about a block from where we live now, but the new house will be better for us in a lot of different ways. Some of those ways sound almost trivial: a garbage disposal in the...

Won't you back that (Shopify) theme up

Today I have a really important but simple tip for you. One that you should do right away. Backup your theme Your theme is what makes your store work. It's what lets customers see and buy your products. It shows off your brand. It's what many apps hook into to...

Another reason to focus your SEO on your Shopify product pages

Recently I wrote about where to focus your limited SEO resources: your product pages or your collection pages. Nick Disabato of Draft wrote this in: Product pages are also further down the funnel! He's absolutely correct. I didn't even think about that. If you focused your SEO on your product...

The pitfall that catches many of your Shopify store customers and profits

Inside Repeat Customer Insights several core metrics are collected and analyzed for a Shopify store. While reviewing those metrics for various customers, I've noticed something. Something shared by the majority of stores. Their biggest weakness was getting a customer who have purchased once to come back and purchase again. In...

3 options to add content to every product in your Shopify store

One of the best ways to improve your Shopify SEO is to make sure you have enough valuable content for each product. Ideally you'd have something unique that helps customers decide to buy, but sometimes you'll want to add some standard content too. That's what Ambre asked me about the...

How to mobilize your #1 asset

I'm tempted to write about customer support today. After having a string of companies doing shitty things, ranting about it all might be cathartic and help me feel better. But then I'd still have to deal with those companies. At least until I've cut them all loose. So I've decided...

Speeding up your Shopify store's indexing in Google

In order for your pages to show up in Google, they have to be indexed. Indexing is a process Google uses to read the content on a page, analyze it, and save a copy of it's analysis into their database. Once a page has been analyzed it can show up...

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