Sometimes you'll happen across SEO advice that mentions modifying the robots.txt file. That file does quite a few things but it's also fully controlled by Shopify so you can't modify it. That's probably a good thing since it's a bit arcane and really easy to mess up. Some things like...
I saw a comment in a business community I'm a member of that I wanted to call out. The business owner was lamenting that they were progressing too slowly. Which then lead to my response: My point is that labeling your work as "too slow" is comparing what you're doing...
A customer recently asked a quick question about sitemaps: After I change many urls in my shop, should I resubmit the sitemap to google? Resubmitting your sitemap after major changes could be useful. It won't hurt and could speed up Google finding the new urls in the short term. In...
One question I get frequently from Repeat Customer Insights customers is, when should I contact customers? The simple answer is: frequently and as soon as possible. But that's not useful is it? Based on the data I've seen, the biggest gap Shopify stores have with repeat customers is getting a...
Your Shopify store's Repeat Purchase Rate is an important metric that shows how loyal your customers are. An even more important metric is the Repeat Purchase Rate between the 1st and 2nd orders. This measurement tells you how well your store is converting one-time customers into repeat customers. A 10%...
Yesterday I was able to clear three hours out of my schedule. No emails. No busywork. No interruptions. No servers having issues with Shopify's overwhelmed API. In that (short) block of time I started on a feature for Repeat Customer Insights that I first read about over a year ago...
A JSON-LD for SEO customer was asking me a few questions about his Shopify store's performance the other day. The product pics I use in my shop range approx.. from 100kb to 1.2mb. Is it worthwhile to reduce the large ones to a smaller size? And what is a kind...
Customer lifetime value (LTV or CLTV) is a useful metric for a lot of things in Shopify. One area where I like to urge caution with it in as part of your customer acquisition budget. The common advice is to make sure you spend less to acquire a customer than...
The other day I had a pleasant customer service experience from a large company. These are so rare these days that it stuck with me so I wanted to share it in hopes you get an idea or two on how you could do something similar. I use Walgreens to...
Ah Valentine's Day, one of the starting retail holidays of the new year. For some stores, it's a big one too. Easily in the top five sales-wise outside the winter holidays. It's probably too late to plan a big campaign around it this year if you haven't started yet. Though...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.