Today I'm going to share a tip with you that could prevent some fire drills this holiday season. In software development there's a concept of a code freeze where after a certain date or event, the code shouldn't be changed. This was typical in physical software that had to be...
Not all of Google's Search Enhancements are powered by the structured data. Featured Snippets are one that isn't. If you haven't seen them before, they are the blocks of content that Google shows above all of the search results. Typically they'll be a paragraph, table, or list of content that...
Google has launched their updated version of Search Console. They've been working on it all year and it's been in beta for a few months with limited features. With the addition of a few final features, they're starting to encourage websites to start using it. It doesn't have every feature...
One important SEO step that I've always procrastinated on has been keyword research. This step is where you comb through the data in order to find out what searches people are actually using (keywords). This is important because it doesn't matter if you pick a cool sounding phrase for your...
The Shopify App Store is a major source of traffic for my Shopify apps so when the new version launched earlier this week I made it a priority to check into it. I'm glad I did too because it turned out that somehow they were using the wrong Google Analytics...
Last week a customer emailed with some advice he received from his SEO consultant: An SEO professional told me recently that our product pages had too much similar content. For example we have a "shipping and returns" section and "ecology" section that is the same on all product pages and...
The core reason for customer segmentation is to send customers better messages that they'll take action on. Without segmentation, you could be sending vague, watered-down, or even the wrong messages. Yesterday I received a fine example of one from our internet provider (ISP). The letter was a sales pitch to...
This week a group of friends were talking about internet providers and they mentioned one I was a customer of. My ears perked up and I jumped into the conversation with heaps of praise for the company. When did I last use that company's services? 2005 looks at the calendar...
When was the last time you watched someone shop in your Shopify store? When you're working on it everyday you start to become blind to how it works and appears. You already know the shipping information is a link in the footer or you've already dismissed the opt-in popups so...
One piece of advice I heard from a marketer was to push past your natural discomfort during a sale or launch event. During a sale you're trying to raise more awareness and attention than normal. Ideally that will get your offer in front of more people which will result in...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.