Today I want to teach you a bit about how to use your Customer Purchase Latency and campaign results to predict the future. No crystal ball required. Let's use the data below as an example (if you have Repeat Customer Insights installed, feel free to follow along by looking at...
Callum, a JSON-LD for SEO customer asked about changing the product urls and how that would impact Rich Snippets. I'll let him say it in his own words: We're planning to do a big update of our product URLs later this month, as they're not written in a way that...
A Repeat Customer Insights customer emailed me a question about the Customer Purchase Latency report and how they could use the previous customer behavior to make a prediction about repurchases. [I would like to know] are my customers most likely to purchase within 30 days from the last order, Let's...
Several months ago Google increased the size of the meta descriptions in the search results from 160 to 320 characters. This looked like an opportunity to give searchers more information about your page and potentially attract more traffic. But no longer. Now it looks like the search results are back...
A few months ago the company that sends my marketing emails ran into some major problems. One of the core problems was with their deliverability. In non-jargon terms that meant they had issues sending and getting my email into the subscribers inbox. At the time I was using about half...
After a customer places an order, they naturally want to know when it ships and where it is. The other day I ordered something from Amazon and when I was checking on it, I noticed this: In addition to the usual "out for delivery" message, they told me how many...
Customer reviews for your business and products are important to build up your social proof. Last week I was thinking about something, that's a lot of really valuable information that is locked away outside your company. You would hope that the review companies are stable and wouldn't ever lose data,...
I was emailing with a customer, Victoria, a few months back about some of the marketing tactics one of her competitors were using. There were... let's just say aggressive and almost to the point of an invasion of privacy. Her specific questions got me thinking about ethics in general. Just...
Back in the fall of 2016 I saw a hoodie at the local running store with the logos of the popular Wildwood trail here in Portland. I've had a lot of good memories of that trail, including my first ultramarathon. But instead of buying it, I made a little bet...
RFM is a simple but powerful way to segment your customer base. It lets you rank your customers by using three different measurements. One of those measurements is how frequently they order (that's the F part of RFM). Each customer is scored with a number from 1 to 5. Customers...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.