With Amazon's 1-click checkout patent now expired, Shopify has thrown their hat into the ring with their dynamic checkout buttons. Dynamic checkout allows customers to your Shopify store to skip the cart pages and jump right into checkout. It also works with Apply Pay, PayPal, Amazon Pay, and other checkout...
Over the past few weeks I've been working more on my own SEO. I've had good results out of it so far but I haven't been putting as much effort into it as I'd like to. To be honest, it hasn't been a priority for me. But that's starting to...
"Last year we paid $235,000 in safety bonuses" That's a message I saw on a taxi the other day. It sounds good in that 1-second of attention as it drives by. Sounds like a safe taxi right? Safer than the other ones who don't pay that much for safety. But...
Some stores want to hide their product prices for various reasons. The basic approach I see a lot is just removing the price HTML from the theme. That sounds like it will work okay but there are a few other places that your prices could "leak" if you're trying to...
Debra, a JSON-LD for SEO customer, recently asked me about SEO books. I'd love to know what book to buy to get started in SEO. There is tons of trash out there on amazon, and I'd like to just pick a book that explained the jargon, and have an expert...
Every few weeks this email breezes by my email inbox. Subject: Eric, people are looking at your LinkedIn profile And every time I have the same reaction... "Tell them to stop staring" Jokes aside, LinkedIn could improve their subject lines with only a bit of effort. They have all the...
During a recent review of article to curate for Shopify Dispatch, I ran across a slide deck from Kevin Hillstrom. Kevin's a really smart consultant who works with retailers, catalog brands, and ecommerce stores so I'll usually take the time to review his writing every week. One quote in his...
One way to succeed with SEO is to create a lot of content. You want that content to be appealing to both search engines and customers. Search engines are okay with ugly sites but customers want nicer looking ones. Or at least, easy to read sites. I first learned about...
Last week I attended Microconf which is a conference for self-funded startups. I picked up a few things but something I noticed was that successful companies understood their business fundamentals. That means they: knew what their customers wanted how to reach their customers how to produce a product to help...
A JSON-LD for SEO customer emailed me with a problem they were having with Google Search Console and blocked pages. Hi I need your help big time please 266 pages have come backed blocked from Google Those blocked resources aren't a problem, that's actually what you want. The /cart.js url...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.