Shopify articles - Page 121

To buy, or not to buy, that is the question

You might not be aware but Shopify is planning to completely redo the App Store. They have been cagey and only given out a limited set of details to their app partners like me, but it appears to be a complete redo. One major change is additional rules and restrictions...

Product image compression and optimization on Shopify

Fast websites attract more customers, sell more, and are treated better by Google in SEO. I've looked at hundreds, maybe thousands, of Shopify stores. One ongoing speed issue is using too large of images, especially for product photos. A customer Matt wrote me a question about image optimization and now...

Great Shopify collection page, ready for SEO traffic

Recently a customer emailed me about JSON-LD for SEO asking about her collection page. Here's an example of it but it'll look better if you see it for yourself on her store. Solitaire rings collection page From a conversion and SEO standpoint, this is a very good page. It has...

Grading your Shopify customers with RFM segmentation

Segmenting your Shopify customers is a great way to figure out who to target with promotions and campaigns. A store owner had a question about how Repeat Customer Insights is segmenting and grading their customers. while I love the idea of segmenting customers into groups like A,B,C, this app doesn't...

When even tiny changes are worth the investment

This past weekend I've started to pack up our things to move. We're only moving about a block from where we live now, but the new house will be better for us in a lot of different ways. Some of those ways sound almost trivial: a garbage disposal in the...

Won't you back that (Shopify) theme up

Today I have a really important but simple tip for you. One that you should do right away. Backup your theme Your theme is what makes your store work. It's what lets customers see and buy your products. It shows off your brand. It's what many apps hook into to...

Another reason to focus your SEO on your Shopify product pages

Recently I wrote about where to focus your limited SEO resources: your product pages or your collection pages. Nick Disabato of Draft wrote this in: Product pages are also further down the funnel! He's absolutely correct. I didn't even think about that. If you focused your SEO on your product...

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Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.