Shopify articles - Page 122

Snippet or HTML: which is the best choice for your Shopify theme?

A subscriber Jeremy asked: I was basically trying to figure out why I'd use the "snippet" thing inside of Shopify instead of just a regular html snippet. Is there any benefit to creating a Shopify snippet instead of just using that directly? A snippet is just a piece of HTML,...

The day after your marketing campaign sunsets

In a few hours from now the solar eclipse will be visible from my house. I'm just outside the totality but it wasn't worth dealing with the crowds of people to drive someplace that was. A lot of companies have jumped on this event and created marketing campaigns around it....

Curating negative Shopify product reviews in Google

Tyler recently wrote me: One quick question - If I add one of the product review apps to my website do I have any control over removing negative reviews or is it basically no matter what the review is, they all show up? This is a common fear because on...

My Spring mistake and why I'm getting help now

The past six months have been a wild ride with my Shopify apps. With strong month-over-month growth, things have been really great but I've made one mistake. I haven't asked for help. I enjoy many aspects of my work but often there are days where I just. Can't. Get. To....

The right way to track Average Order Value for your Shopify store

Average Order Value (AOV) is an important metric for all Shopify stores but it can be overused and abused. Knowing your AOV and how it changes over time is more important than comparing yours to other stores. By tracking how it changes from month to month or week to week,...

Early summer and behavioral marketing

This week Spring decided to, well... spring on us. Went went from the 40s to upper 50s with a lot of rain, to two days of 60 to 80 degrees Fahrenheit. It's not that hot, but when you contrast it with the amount of change from the normal, it's a...

A game for everyone - ecommerce personalization to the ultimate extreme

While in Las Vegas I noticed how many different games and slot machines there were. There's a huge variety ranging from current movies, classic themes like westerns, all the way to obscure genres like 90s TV shows. There was quite literally a game for everyone. A friend of mine joked...

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