Setting up an email campaign is one of the best marketing activities a store can do. Especially when you start looking into customer retention and long-term loyalty, email marketing can do wonders. One of my favorite email marketing services is Drip but in order to install Drip into your Shopify...
When your Shopify store isn't getting many orders from repeat customers, the problem can be difficult to fix. One suggestion I give to store owners is to reach out to repeat customers and try to start a conversation with them. By starting a conversation you're able to talk to your...
I had a question the other day: When should I email my customers to encourage repeat purchases? As many as the relationship takes Ideally you'll be contacting your customers many times after their purchase in order to build a relationship with them But to quickly drum up sales you can...
Server Security: The High Cost of Cheap Shared Hosts When you're building your Shopify site, there are dozens of choices can add up to a site that functions flawlessly or one that needs to be rescued regularly. As you consider your options in choosing cloud hosting, I want to do...
Is PaaS or a Bare Metal Server the Best Choice? It's never a bad idea to find ways to reduce your overhead. As costs for website maintenance, apps, software, and other expenses stack up, it's tempting to think that you can save some coin on a basic server and manage...
You've made the leap. After months (or years!) of field testing apps from the Shopify App Store, you've decided it's time that you need a custom app built just for your store. Congratulations! No more wrestling with clumsy workflows. Say goodbye to ugly data transfers that waste more time than...
There's always talk about the different behaviors your customers have, but have you ever sat down to describe what their ideal behavior would be? If you describe exactly how an ideal customer would interact with your store, it can become very easy to build a retention system around that. Instead...
Today we're going to talk about how your repeat purchase rate is an excellent measure of your future success. Repeat purchase rate shows you how loyal your customer base is. The more customers who come back and buy two, three, or even ten times, the more valuable each customer is....
The process of optimizing your store for retention isn't just one big A-to-Z task you complete once and check off. It's a regular set of smaller processes where you perform experiments to try and improve different parts a little bit at a time. Combined, they all lead to significant improvements....
At a certain point it can be difficult to understand what your customers are doing in your Shopify store. You're getting orders, shipping products and managing support every day, but you are having a difficult time connecting the orders to actual customers, let alone figuring out how those customers behave....
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.