What can you do when you and your Shopify App Store app are deep in like, but not deep in love? Do you break up and find someone new, or stick it out for the long haul? I get a lot of clients asking me how to deal with an...
With any customer retention process, you might have ran into a problem with Shopify. Before you can start any kind of customer retention, you first need to know who your repeat customers are. Shopify is great at keeping track of customer data, but it doesn't make it easy to find...
I want to take some time now to do what I call Value Math. Don't worry, yes there are numbers but I'll walk you through each one. Not very many stores do this and I think the results will be eye-opening for you. Average Order Values for ecommerce According to...
An easy way to increase the future revenue of your Shopify store is to do things today that will ensure your current customers come back. This is why customer retention is such an important topic for ecommerce stores. Putting in the effort to retain a customer now means you'll get...
In order to retain your repeat customers you need to treat them differently and not just as a transaction. They're a person who is giving your business an opportunity to serve. That probably sounds vague and wishy-washy but you know what I mean. How is that going to be used...
Hopefully by now you see the importance of doing something to treat your repeat customers as well as possible. Like the idea I gave you the idea of writing custom thank you cards for each repeat order. But you probably ran into a common problem: at a certain point it...
So your Shopify app has launched, you're getting customers, and life is good. That is, until you get that email from Honeybadger that there was a Ruby exception in your app. No big deal... until 15 seconds later you get a third, and a fourth, and a fifth. I've seen...
Getting the install process correct for your Shopify app can be tricky. I think this is why some developers get stumped after they've gotten the permanent access_token. What do they do now? The correct answer is... anything! Post OAuth install After a shop has installed your app, you can use...
One disadvantage of building Shopify apps is that by default only Shopify maintains the list of your app's customers. That means you don't really have a good way of knowing who they are or communicating with them. Unless, of course, you maintain your own customer database along with Shopify. Your...
Public Shopify apps have to regularly sync data from multiple stores at a time. For example, your app might allow a customer to have multiple stores under one account (e.g. public store, wholesale store, staging store) or you could need to do this to keep your app's data updated (e.g....
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.