Shopify articles - Page 125

One foot in front of the other

Recently I took a 7 hour run through the forest. No, I wasn't being chased by a bear. That was the start of my 50k race in Portland's Forest Park. That's about 31 miles. About because it's a trail race and it's really difficult to get an accurate measurement. It's...

Why the totalitarian focus on SEO rankings is foolish for Shopify stores

The major yardstick used in Shopify SEO is how your Shopify store ranks for specific search terms. That's like that standardized commodity or unit of measure that's talked about. Like a liter. (Don't get me started on the USA and the metric system...) "I'm ranked #1 for woman's shoes." "I...

Graduation day defection

Recently my daughter graduated preschool and getting ready for kindergarten. It's an important day for her because she sees it as her becoming a Big Kid day. A big kid who gets to go to the big kid school. As part of her graduation we're going to take her out...

How product tags can boost your Shopify Store's SEO

Recently a new customer for JSON-LD for SEO was asking about product tags and their role with SEO. We have 20 product tags per product which are keyword rich - is the only way to get these indexed by google to have them on the product images - surely they...

How to convert more one-time Shopify customers into repeat customers

A Repeat Customer Insights customer emailed me a great question that every shop should think about: What do you see is the best way to increase the first repeat purchase rate? The first repeat purchase rate is the most critical because what happens there determines if a customer will only...

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