Shopify articles - Page 126

Reflections around canceling a successful product

Today I'd like to share a story about product lines and thinking strategic about them. A few months back I took a look at my collection of Shopify apps and noticed something. Since they were built, two of my apps have gotten close to each other in their features. Both...

Taking a risk with my best product

A couple of weeks ago I published a new version of JSON-LD for SEO's app store page using all of my copywriting skills I've gained over the years. While I'm very happy with the outcome, I'll tell you one thing... I was scary. That app is responsible for the majority...

Are your customers smelling the smoke and defecting?

There's been a large set of forest fires burning up here. Not close enough to threaten me or my family, but there is a lot of smoke, cloud cover, and ash. The sun's even taken on an orange/red appearance. Almost like the recent eclipse. One impact of the fires is...

Why consistency matters in your Shopify store

I was helping a Sticky customer tweak their add to cart button when they asked if they should use a different looking button for Sticky. Here's my response. No. Whatever color you use for your main button, you'd want to use for Sticky too. This gives the appearance of consistency...

One foot in front of the other

Recently I took a 7 hour run through the forest. No, I wasn't being chased by a bear. That was the start of my 50k race in Portland's Forest Park. That's about 31 miles. About because it's a trail race and it's really difficult to get an accurate measurement. It's...

Why the totalitarian focus on SEO rankings is foolish for Shopify stores

The major yardstick used in Shopify SEO is how your Shopify store ranks for specific search terms. That's like that standardized commodity or unit of measure that's talked about. Like a liter. (Don't get me started on the USA and the metric system...) "I'm ranked #1 for woman's shoes." "I...

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