Shopify articles - Page 126

How a food cart loses customers through confusion

Food carts are a big thing in Portland. They're like miniature restaurants, usually staffed by the owner or their family. The other weekday my wife was off of work so we decided to walk down to our favorite one for lunch. We had a nice conversation along the way, even...

Giving the gift of moldy brownies, how not to reward repeat customers

A few years ago I decided to do something nice for a customer after wrapping up a major project. Instead of just sending them a thank you email, I decided to send them a small gift. Brownies. Gooey, chocolate brownies. I had a recommendation for an ecommerce store to use,...

Winning 80%+ of your Shopify customers back

Winning a new customer costs more than getting an old customer to come back -- Some business proverb Getting your past customers to come back and make repeat purchases is the holy grail in ecommerce. Regular stores at industry rates might get 27% of their customers to come back...

How to find the optimal time to email your store's customers

Timing is everything. Whether you're asking someone out on a date or closing a sale, finding an opportune moment to close the deal takes some finesse. A little experience and targeted research about the people you want to connect with makes the job a lot easier. Timing for ecommerce sales...

My daughter is learning things Shopify store owners forget

My daughter started talking at a young age. Now that she's four, she never stops talking. Yesterday morning she was eating her breakfast as usual. chomp chomp chomp Mommy, are you going to send emails at work today? chomp chomp chomp I'm wearing long sleeves because it's cold. But then...

Think like Marie Curie, Dr Frankenstein, and Wile E Coyote

What do Marie Curie, Dr. Frankenstein, and Wile E. Coyote all share? Experimentation Marie Curie performed experiments with Radium. Dr Frankenstein performed experiments with corpses. And Wile E. Coyote performed experiments with... well, let's just say ACME technology. Each of them weren't sure of success. Failure was always sitting there,...

Why your store events shouldn't be like snow days in Portland

We had a snow day in Portland recently. We got about ten inches of snow and the city pretty much shut down. State of emergency and all that. I know ten inches doesn't sound like much but for Portland it is. We're not used to or really equipped for it....

How to flatline your Shopify SEO in just 4 clicks

A customer made a big boo-boo last week. She contacted me asking why JSON-LD for SEO wasn't working for her store. I started with what I normally do. I opened her site in one tab and Google's Structured Data Testing Tool in another tab. That's when I noticed that her...

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