Shopify articles - Page 127

Digging into RFM segmenting in Shopify

Last time I introduced you to the RFM analysis as a way to combine three simple segments into one powerful segment. Now you're going to learn what happens when you're able to perform an RFM analysis on your customers. You've already seen how to combine the Recency and Frequency segments...

3 classic customer segments you should focus on

As you might have noticed already, there are hundreds of ways to segment your customers. It all depends on what data you have and what you want to do with them. That's also a problem though. With so many ways to segment your customers, it becomes difficult to know which...

Take advantage of every order to learn about your customers

Getting to know your customers when you have an ecommerce store can be difficult. Your Shopify store can collect tons of data on them (or is it megabytes of data...) but much of that data is useless. What you want, is to learn more about your customers so that you...

Shopify customers you are at risk of losing

Let's look at a high-value customer segment for your Shopify store. You're aware that there's a cost to get each customer. It may be direct costs from advertising or indirect ones like spending time on SEO or content marketing. Whatever the source, those costs can be pretty high. Every additional...

The segment of customers who just can't get enough

Last time we looked at one simple way to segment your customers, by Recency. The problem with Recency is that you have to be careful marketing buy messages to them because they recently bought from you. But if you wait too long to market to them, they'll age out (leave)...

Create your first customer segment in 3 minutes using Shopify

There are hundreds and thousands of ways to segment your customers. Today you're going to learn about one of the simpler ones. But don't think because it's simple that it's not powerful. Go to your Shopify admin panel and visit your Customers section. Click the Last Order column so it's...

What's included in a one week software development process

Working with clients since 2007 I've been able to try out different ways of working to ensure you get the best results possible. This has resulted in doing week-long development cycles for clients. But I realized that it's not very clear what this includes so I'm going to describe a...

Integrating Drip into Shopify

Setting up an email campaign is one of the best marketing activities a store can do. Especially when you start looking into customer retention and long-term loyalty, email marketing can do wonders. One of my favorite email marketing services is Drip but in order to install Drip into your Shopify...

5 reasons to contact repeat Shopify customers

When your Shopify store isn't getting many orders from repeat customers, the problem can be difficult to fix. One suggestion I give to store owners is to reach out to repeat customers and try to start a conversation with them. By starting a conversation you're able to talk to your...

When should to email your customers to get repeat purchases?

I had a question the other day: When should I email my customers to encourage repeat purchases? As many as the relationship takes Ideally you'll be contacting your customers many times after their purchase in order to build a relationship with them But to quickly drum up sales you can...

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