Shopify articles - Page 127

Why multiple add to cart buttons are vital for your Shopify store

When someone is browsing your store there are two important important conversion actions you want them to take. Add a product to the cart Sign up for your email list or other method to keep in touch with you Everything else on your store should be designed to improve the...

Discover how well your Shopify store *really* converts customers

Reviewing your store while pretending to be a customer is a quick way to spot weaknesses in your buying funnel. But a common problem is that you know too much. You already know what to search for to find a product. You already know how much shipping will cost. You...

8 minutes to locate sales-losing friction in your Shopify store

When you're not getting enough sales in your Shopify store, it's time to look at how you're asking your customers to buy. When was the last time you browsed your store, read everything on the page, and actually shopped? It's probably been a while right? Do a Google search for...

Introducing a new Shopify app to get more products added to the cart... Sticky

The last few weeks I've been working on a new Shopify app. Called Sticky, it's an app that will give you a sticky Add to Cart button so your customers always have a clear, impossible-to-miss call to action. [caption id="attachment_1667" align="alignnone" width="475"] Example of Sticky[/caption] You're probably already aware of...

The impact Repeat Purchase Rate has on your customer's lifetime value

Customer lifetime value (CLTV or LTV) is a good metric to watch. Unlike the average order value, CLTV takes into account your customers' repeat orders. Usually when your store's overall CLTV goes up, good things are happening. In my experience with repeat customer funnels, there's another great metric: repeat purchase...

Why you shouldn't compare your Shopify store's Average Order Value

Average Order Value is a metric that many stores like to boast about. It's great to have a high average and you want to feel good about it, but comparing your average order value to another store's can be a waste of time. Imagine if you will, three stores. Jake's...

When slowing down your Shopify store is the right decision

I'm training for my 3rd 50k race now. It's a 24-week process with 4-6 weeks to get started with. Easily half a year commitment for one's race. A few weeks ago I was pushing myself on my long run trying to go further and faster. I finished fine and then...

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