A JSON-LD for SEO who sells wines sent me a question about how to organize his products that change from year-to-year. I sell wine in my shop, so there's a new vintage every year. I was wondering if it is better to create a new product page every year, or...
I've reviewed a lot of stores who signed up for JSON-LD for SEO Plus+. One simple SEO issue that I've seen a few times now is missing title tags. A title tag is the title of the webpage. It's one of the most important parts of every page and every...
A subscriber Jeremy showed me that I missed an opportunity recently: Perhaps you missed the opportunity to do a bit of downsizing during your move! ? Just as a re-theme is an opportunity to toss a bunch of outdated and no-longer-needed template code, moving is/was your opportunity to ask yourself,...
This week I've been working on a new report for Repeat Customer Insights. I will write about the report when it's completed but while working on it an interesting question came up. One section of the report calls out who was your best customer. When I started to code that...
A lot of people compliment me on my writing and how consistent I write. But I have a secret... I picked up one piece of advice from a book a long time ago and it was reinforced a few months ago from another book. Most workdays I try to sit...
Today's tip is from Eleda from Triple Mountain Model Horses. She describes her process to create a standardized product template. Hi Eric, In response to the customer asking how to add boilerplate text to her descriptions: Another option you could suggest - albeit this would only help with new products...
I've been answering a lot of questions about having enough content in your product descriptions recently and thought it would be nice to share some ideas with you. Google likes to see a fair amount of unique content on every page. That usually means 300 - 500 words. I've found...
Filling out your product descriptions is a valuable activity for your store. It helps both conversions and SEO. But they can take a looooong time... especially if you have a large catalog or are adding products constantly. One way to improve this process is to be critical of which products...
This morning I willingly subjected myself to 16 minutes of pain. It was my first run in over four months. Back in September I had a health issue come up so I decided to stop running for a bit so it could clear up. At the time I had already...
When deciding where to focus your SEO time, should you spend time on product pages that have Rich Snippets already or ones that don't have any yet? Ideally both. There's good reasons to promote all of your products. When you focus your SEO work on the products with Rich Snippets,...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.