In most cases, customers who place larger orders are better customers. Many stores give some sort of discount incentive for larger orders. Usually it's a coupon or free shipping. Though discounting might train the customer to expect discounts in the future and can be harmful to some premium brands. Another...
Using Google's site search is an easy way to do health checks on your organic search. Customer Jeremy emailed me with a question I've never heard before: What is the difference between typing in google search the following? The results are slightly different. site:example.com (no space) site: example.com (space) Searching...
Last week I was talking to one of my business advisers about a feeling I had all week. I've had some incredible growth this year (thanks to you and all of my customers). I want to continue the growth as long as it's sustainable. But something kept making me think...
Recently I built something all by myself. I use a desk mounted boom arm for my microphone while on video calls and recording various things. Recently I had the great idea of moving my webcam so it's attached to the boom. Otherwise it's too high on the top of my...
The other day a local business was put up for sale. The owner posted a few details about the business including their gross sales numbers. Even without knowing everything else it was easy to figure out that their sales were too low. Over the years of running my own business...
Content marketing and blogging have both become a very low-cost way to attract customers. A steady blogging process can build an audience of customers over time, smoothing out many seasonal peaks and valleys. You have a few options you can use to start blogging with your Shopify store. Use the...
Your Shopify store's Average Order Value (AOV) is one of the key metrics you want to keep track of and calculate. It represents a lot of different behavior in your store and, being an average, sums them up into a single easy to reference number. Average Order Value definition Average...
Your Shopify store's repeat purchase rate shows you how loyal your customer base is. The more customers who come back and buy two, three, or even ten times, the more loyal and valuable each customer is. What is Repeat Purchase Rate? The repeat purchase rate measures the percentage of your...
Recently a Sticky customer emailed me about the add to cart button their theme uses: Do you have any info regarding which is the best color for the ADD TO CART? Or is just following the theme the best? The best converting colors are very dependent on the rest of...
In one of my email courses about building repeat customers I mention sending handwritten notes to repeat customers to build some trust and loyalty. Brian sent me a reply to that email: Great idea for smaller Mom and Pops. However, it isn't scalable when you ship hundreds of orders a...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.