In a few hours from now the solar eclipse will be visible from my house. I'm just outside the totality but it wasn't worth dealing with the crowds of people to drive someplace that was. A lot of companies have jumped on this event and created marketing campaigns around it....
Tyler recently wrote me: One quick question - If I add one of the product review apps to my website do I have any control over removing negative reviews or is it basically no matter what the review is, they all show up? This is a common fear because on...
Subscriber Norma had a great question about having Rich Snippets on out of stock pages: But what's the point of having out of stock pages with rich snippets? Is it just to get people to her site in general? (even though they'll land on an out of stock page? Seems...
The past six months have been a wild ride with my Shopify apps. With strong month-over-month growth, things have been really great but I've made one mistake. I haven't asked for help. I enjoy many aspects of my work but often there are days where I just. Can't. Get. To....
Average Order Value (AOV) is an important metric for all Shopify stores but it can be overused and abused. Knowing your AOV and how it changes over time is more important than comparing yours to other stores. By tracking how it changes from month to month or week to week,...
This week Spring decided to, well... spring on us. Went went from the 40s to upper 50s with a lot of rain, to two days of 60 to 80 degrees Fahrenheit. It's not that hot, but when you contrast it with the amount of change from the normal, it's a...
The other week I was creating Repeat Customer Metric Reviews for three clients. This reminded me of an important time in every customer's life cycle. The step between a customer's first and second order. This happens between a new customer's first completed order and a second they haven't made yet,...
One day while walking to dinner from MicroConf with a friend Max, someone called out: "Hey Max, I got something for you" Max, after hearing his name, stopped and looked around. Turned out that it wasn't someone who knew him from the conference, but a street solicitor. We continued walking...
While in Las Vegas I noticed how many different games and slot machines there were. There's a huge variety ranging from current movies, classic themes like westerns, all the way to obscure genres like 90s TV shows. There was quite literally a game for everyone. A friend of mine joked...
When someone is browsing your store there are two important important conversion actions you want them to take. Add a product to the cart Sign up for your email list or other method to keep in touch with you Everything else on your store should be designed to improve the...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.