Shopify articles - Page 129

Why Shopify stores always need more traffic

I was talking with a friend yesterday and he was asking if I was already doing A/B testing on my sites. I told him that's the wrong thing to do and A/B testing won't help me at the stage I'm at. The problem is, A/B testing won't tell you anything...

The two types of brand loyalty

Loyalty is such a loaded term in ecommerce. A lot of the advice given to stores is about finding loyal customers. A.k.a., customers who come back and give you money for your products. (Even I write about loyal customers this way too) But loyalty is a two-way street. You want...

Fake forward emails will obliterate your customer's trust

The other day I got an email from someone whose email list I'm subscribed to. The subject line looked like: Fwd: bonus business workshop (regularly $495) Since I forward emails from clients and business contacts regularly, I opened it up to see what it was about. I wasn't aware of...

Make every Friday your Black Friday

Black Friday, the magical day when you start producing a profit (in theory). But why wait until the 11th month? What if every Friday was Black Friday? Black Friday is so successful because you finally getting buyers into the store. Not just lookie-loos who are just browsing. Actual buyers. With...

Launch to your repeat customers on Shopify

A few years ago we used to live close to a local coffee shop. Not a big corporate one or even a franchise. It was one where the owner was at the counter half the time. We'd go about once a week and each time the owner or her two...

How a food cart loses customers through confusion

Food carts are a big thing in Portland. They're like miniature restaurants, usually staffed by the owner or their family. The other weekday my wife was off of work so we decided to walk down to our favorite one for lunch. We had a nice conversation along the way, even...

Giving the gift of moldy brownies, how not to reward repeat customers

A few years ago I decided to do something nice for a customer after wrapping up a major project. Instead of just sending them a thank you email, I decided to send them a small gift. Brownies. Gooey, chocolate brownies. I had a recommendation for an ecommerce store to use,...

Winning 80%+ of your Shopify customers back

Winning a new customer costs more than getting an old customer to come back -- Some business proverb Getting your past customers to come back and make repeat purchases is the holy grail in ecommerce. Regular stores at industry rates might get 27% of their customers to come back...

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