There's the business maxim that says it's easier to win an order from a repeat customer than a new customer. But is it worth it? Here's one way you can check to see if you should be focusing on your repeat customers. What you're going to do is to look...
Awhile back I built up a complex email automation in my email marketing provider. It included several paths for people to take with delays, multiple sub-campaigns, and whole bunch of automations. It worked fine ...until it didn't. When I switched vendors I did an audit of that automation and found...
There's a saying that programmers pass around: A complex system that works is invariably found to have evolved from a simple system that worked. A complex system designed from scratch never works and cannot be patched up to make it work. You have to start over, beginning with a working...
With Amazon's 1-click checkout patent now expired, Shopify has thrown their hat into the ring with their dynamic checkout buttons. Dynamic checkout allows customers to your Shopify store to skip the cart pages and jump right into checkout. It also works with Apply Pay, PayPal, Amazon Pay, and other checkout...
Over the past few weeks I've been working more on my own SEO. I've had good results out of it so far but I haven't been putting as much effort into it as I'd like to. To be honest, it hasn't been a priority for me. But that's starting to...
"Last year we paid $235,000 in safety bonuses" That's a message I saw on a taxi the other day. It sounds good in that 1-second of attention as it drives by. Sounds like a safe taxi right? Safer than the other ones who don't pay that much for safety. But...
Some stores want to hide their product prices for various reasons. The basic approach I see a lot is just removing the price HTML from the theme. That sounds like it will work okay but there are a few other places that your prices could "leak" if you're trying to...
Debra, a JSON-LD for SEO customer, recently asked me about SEO books. I'd love to know what book to buy to get started in SEO. There is tons of trash out there on amazon, and I'd like to just pick a book that explained the jargon, and have an expert...
Every few weeks this email breezes by my email inbox. Subject: Eric, people are looking at your LinkedIn profile And every time I have the same reaction... "Tell them to stop staring" Jokes aside, LinkedIn could improve their subject lines with only a bit of effort. They have all the...
During a recent review of article to curate for Shopify Dispatch, I ran across a slide deck from Kevin Hillstrom. Kevin's a really smart consultant who works with retailers, catalog brands, and ecommerce stores so I'll usually take the time to review his writing every week. One quote in his...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.