When it comes to metrics, having a single value to track can make a lot of difference. If the metric is too confusing or difficult to find, there's a good chance you'll end up ignoring it. Loyalty can be measured in a lot of ways Calculating your customer loyalty is...
Companies send really odd emails sometimes. Yesterday I got an email from a service I tried out two weeks ago. It's subscription-based and comes with a free account. This is second email I've received from the service. The first was a basic onboarding email two weeks ago. The most recent...
A little over a week ago I started some pea and fava bean seeds indoors using a new grow light. I have two intentions with this system: give the plants a few weeks of early growth, ahead of the weather test the system out in a low-risk way before starting...
Sometimes it makes sense to use alternative metrics for customer retention. Repeat Purchase Rate and Lifetime Value are great but are often hard to monitor. They move very slowly for most stores, especially when you have a lot of historic data. You can look at only the recent data but...
Using the Repeat Purchase Rate metric with customer cohorts can be a useful lens to predicting future customer orders. When you're evaluating cohorts of customers, it's important to include their Repeat Purchase Rate (RPR) like Repeat Customer Insights does. Cohort behavior typically looks more at how much they've spent, how...
Brianna asked me about the period filters in Repeat Customer Insights and why the Repeat Purchase Rate differs from Shopify when they are used. When using a period in my app, the reports only look at data within that period. For example, if you're looking at a year that's in...
Roses are red Violets are blue, Long-term customers are sweet Except when they leave you. If it weren't for customer defection, business would be so much easier. You'd just need a good product, a way to get the word out, and a way to deliver. Since losing customers is a...
The beauty of using RFM for customer analysis is that it segments all of your customers. Even the ones with low-quality behavior. These are the customers who only bought once, spent a tiny amount with their order, or ordered so long ago they forgot about you. They're unlikely to ever...
While you're working on customer retention, tracking your Repeat Purchase Rate is key. The Repeat Purchase Rate measures how many customers come back for at least a second purchase. A rate of 0% means no one comes back, 50% means half of your customers come back, etc. The whole point...
In my first software development job I was a tester. I knew programming well enough but my manager wanted me to see the testing side first. That's where I learned how important early and realistic testing can be. Especially when it comes to data. Those lessons have carried through all...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.