One way to increase customer retention in your Shopify store is to embrace personalization. Shopify, as the platform, allows for customers to have accounts when they shop in your store. With the customer accounts you can do all sorts of things, including personalization as they shop your store. With Shopify's...
As part of the Automatic Segments in Repeat Customer Insights, I created a VIP segment. That segment is automatically updated to show who the current VIPs are. I define VIP customers in the app as: the best of the best customers they spent the most with the store they buy...
Growing up in California, Cinco de Mayo was always a fun day. The weather usually was starting to turn warm and everyone would spend more time outside. I remember close-knit parades, lots of good food, and good times hanging out with friend and family. The holiday always had a great...
Table of Contents Introduction What is RFM analysis? RFM customer segmentation, it's all about the buckets Calculating RFM and the RFM analysis The three components of the RFM score Calculating Recency Calculating Frequency Calculating Monetary Calculating the RFM score Making sense of the RFM score Each column matters What...
Customer retention is an over-arching process that you need to build into your Shopify store. You can't just add a loyalty program and call it the day. It's something you have to consider at all times and work to improve your retention at all levels. I like to think of...
Every Monday as part of my app's Monday Morning Metrics, I get a number of auto-replies from Shopify stores. They are the generic emails that go out from their helpdesks: "due to high email volume, we'll get back to you within a few business days" That's a missed opportunity. Instead...
When you start sending incentives to customer segments, there's one segment you should be cautious with: Recent customers. Recent customers are a great segment but for other purpose. Not for incentivized sales. In RFM recent customers are customers with a high R value (5). In other models they might be...
A Shopify store using Repeat Customer Insights asked about how to use the app to attract new customers. Since the app doesn't know about new customers until their first order, you'll want to use the app's analyses to help identify which kinds of customers and marketing worked. You'll benefit from...
After three years of growth, two of our apple trees finally grew flowers which mean we might have the first apples later this year. All that research, planning, and waiting might finally pay-off. The same goes for a lot of strategic opportunities you come across in your Shopify store. Opportunities...
Your customers are your store's lifeblood. Without them, your business would fail. After growing your business past a certain size it becomes difficult to remember every customer. That's why it's important for a business to start segmenting customers early on. Without segmenting, you'll have difficulty providing the different levels of...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.