When you're running a promotion or a sale, you should be have a clear goal. Perhaps your goal is to get new customers. Then you might want to incentivize the first order or a mailing list signup. Or perhaps you want to clear out inventory. Then you might want to...
Many marketing tactics start out by trying new things to see if they attract customers and then doubling-down on the ones that do. Shopify has a ton of difference sales channels that you can use to attract customers. I'd bet for your store, three of them are really good, another...
The first part of your New Customer Welcome campaign should include an email that has a few goals. This email would go to new customers right after their first order. It's different than the welcome emails used when someone subscribes to your mailing list. Long enough. Before anything else, make...
I've written how many companies overlook and end up screwing over their long-term repeat customers. Last week another large business screwed over my account. They decided to raise their prices and cut 75% of what features of my plan had. I had the option to pay 50% more for 1/4...
Even if you've had a slow year so far, there's still a lot of opportunities to turn it around over the next months. One big hole I see in a lot of Shopify stores is how they treat their newly purchased customers. Many stores rely on Shopify's confirmation emails and...
Today marks the end of the 3rd quarter. How did your Shopify store do? I've been hearing a lot of talk from stores and businesses that 2022 has been meh. Not as much of a shock as 2021 was (or even 2020) but sales and any sort of recovery has...
The first rain in months showed up yesterday. That's a sign that September is drawing to an end and the holiday season is about to start. Every year I hear more stores starting their Black Friday season early. Last year there were a few who started mid-October. Mostly for shipping...
Adding bonus gifts to orders is a way to build up customer loyalty. Done right, the customer can feel like you're over-delivering value and there's a touch of surprise. Deciding when to add bonus gifts can get complicated through. The simple decision is every time. If your bonuses are inexpensive...
"If our customers didn't like our products, they'd let us know" "We don't get any complaints about that so it's not a problem" "Customers aren't buying again but won't say why" These are all signs of silent defectors. The vast majority of customers who aren't satisfied with your products will...
One of the worst vanity metrics with email marketing is the open rate. It's useful over a long period of a dozen emails to have an idea about how your audience uses your emails. But looking at a single email's open rate or comparing it to another business is going...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.