Yesterday I started doing my own year-end review. What went well? What went poorly? What was a surprise? What will I do next? The point of this exercise is to try to get a perspective on the year as a whole. Something beyond the easy to measure metrics like revenue,...
Annnd 2023 has started. With the close of 2022, it's time to dig in and really analyze your results. Was there revenue growth? Was their customer growth? Did more or less customers come back and order vs 2021? Which products were the best sellers? Which new products were best sellers?...
Today marks the last weekday of 2022. It's definitely been an interesting year. As the year wraps up, this is a great time to use Repeat Customer Insights to take a snapshot of your customer base. Each month those snapshots are taken so you can look back and see how...
As I write this, we just ended a day and a half power outage. This time we were a bit more prepared than a couple of years back. Batteries were fully charged, the camp stove had fuel, and we had plenty of light. Overall it wasn't that bad, just required...
The fiscal year for many businesses are ending soon which means budgets and taxes are on their minds. Now is a good time to have any end of the year sales or reach out to B2B buyers. Sending custom one-off emails might be all you need to catch their attention....
Now that the last week of December has started, most ecommerce stores are starting to shift back to regular mode. Returns and exchanges will be the focus for the coming month but the big sales season is wrapping up. That said, there's still the potential for a final bit of...
When getting gifts this year, I ran into a typical "I need another $12 for free shipping" situation. This store didn't have an easy way to filter products so I ended up spending way too much time browsing to find filler products. If you offer free shipping above a threshold,...
One online store I buy from is offering free overnight shipping for the last couple of days of their holiday season. This works well for them because: their products are small and light so they can be packed easily there's very few products or variations so they can be picked...
Today's tiny tip is to remind your customers of your shipping deadlines. As delivery windows close, they might not be aware of their last chances to get merchandise shipped. Also if you have a physical store, remind them they can do local pickup or even shop in store. If you...
A way to prolong your selling season is to make a special offer to your best customers this or next week, before the end of the year. You'll want to target the best customers (what I call the VIPs and Loyals in Repeat Customer Insights). You'll want to give them...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.