Shopify articles - Page 34

Planning two seasons ahead to avoid rushing and missed deadlines

With August and summer starting to wind down, I've been getting the last plants into the garden for fall and winter. Fifty-something kales, a couple of dozen spinach, and flowers that can stand the cold. It feels odd to be thinking about winter in August but if I delay much...

Before starting any loyalty program, identify who your best customers are

There are lots of tactics for building customer loyalty. The first step missed by stores is identifying who your best customers. That's required so you can tailor your plans to getting more of those types of customers. RFM and models based on RFM like Repeat Customer Insights' customer grades are...

Measuring which new customers should be placing their second order soon

One key analysis in Repeat Customers Insights is the new timing around repeat orders for new customers. The system is analyzing your one-to-two order timing, new customer buying behavior, and figuring out which of your new customers should be ordering again soon. Only a percentage of these customers will order...

Timing your promotions to convert new customers into repeat customers

Getting your one-time customers to buy a second time takes proper timing. Send marketing messages too soon and you'll disengage customers. Send them too late and you'll miss other customers who ordered elsewhere. This is especially important if your products are consumable or otherwise refillable. If someone orders a 30...

The Customer Predicted Spend Tier: clear as mud

I've warned about how some analysis systems hype what they do. You've probably seen it too with those venture-based AI-everything companies that come out every month now. A little while back Shopify released a Predicted spend tier analysis for a merchant's customers. This rated the customer as a High, Medium,...

When downturns strike, it's good to be adaptive

The US economy has been stumbling a bit. Might be a recession. Might not be. But it's clear that a lot of people are businesses are struggling, especially the smaller ones. Getting your Shopify store through a downturn is a dual-edged sword. On one hand you want to reduce your...

Ensure you're keeping your most loyal customers

Once you start measuring your most loyal customers (like the VIPs and Above Average customers), you're able to do a lot with the metrics you collect. One that I find useful is to graph how many loyal customers you have over-time. This lets you easily see trends and loyalty problems....

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