With August and summer starting to wind down, I've been getting the last plants into the garden for fall and winter. Fifty-something kales, a couple of dozen spinach, and flowers that can stand the cold. It feels odd to be thinking about winter in August but if I delay much...
There are lots of tactics for building customer loyalty. The first step missed by stores is identifying who your best customers. That's required so you can tailor your plans to getting more of those types of customers. RFM and models based on RFM like Repeat Customer Insights' customer grades are...
How you acquire a customer matters a lot when it comes to their repeat buying behavior. Customer coming from a word-of-mouth directly to your online store will act differently than customers coming from a Facebook ad, which will act differently from ones who visited your physical store. You can measure...
One key analysis in Repeat Customers Insights is the new timing around repeat orders for new customers. The system is analyzing your one-to-two order timing, new customer buying behavior, and figuring out which of your new customers should be ordering again soon. Only a percentage of these customers will order...
Getting your one-time customers to buy a second time takes proper timing. Send marketing messages too soon and you'll disengage customers. Send them too late and you'll miss other customers who ordered elsewhere. This is especially important if your products are consumable or otherwise refillable. If someone orders a 30...
I've warned about how some analysis systems hype what they do. You've probably seen it too with those venture-based AI-everything companies that come out every month now. A little while back Shopify released a Predicted spend tier analysis for a merchant's customers. This rated the customer as a High, Medium,...
The US economy has been stumbling a bit. Might be a recession. Might not be. But it's clear that a lot of people are businesses are struggling, especially the smaller ones. Getting your Shopify store through a downturn is a dual-edged sword. On one hand you want to reduce your...
When you start working on your repeat customers, first figure out your ratio of new-to-repeat customers. As the example above says, above a 30% ratio is healthy. That means out of ten customers, three will be repeat customers. If you're under 30%, much of your beginning work will be on...
When you're trying to build up your repeat customers, improving your 1-to-2 customer behavior can have the biggest impact on your profit. 1-to-2 customer behavior is the process around new customers with one order placing their second order. This is the pivotal point where new customers can become repeat customers....
Once you start measuring your most loyal customers (like the VIPs and Above Average customers), you're able to do a lot with the metrics you collect. One that I find useful is to graph how many loyal customers you have over-time. This lets you easily see trends and loyalty problems....