Shopify articles - Page 34

Finding your most loyal customers, the VIPs

The RFM analysis that I use with Repeat Customer Insights gives each customer three scores from 5-to-1 based on how the customer ranks. Customers who have all 5's are your very best customers, what I call the VIPs. These are customers who have ordered recently, have placed the most orders,...

Getting a look at your loyal customers

There's no single loyalty metric so you're forced to figure out which works best for your store. For the longest time Repeat Customer Insights has used RFM to measure loyalty, but even within RFM there are different metrics. Raw Frequency? 2-D intersections? 3-D intersections? Modified Frequency? Tripwires? Custom grading algorithm?...

A backup for the backups

Last week I went to upgrade my computer's backup system when I noticed a problem. The disk my backups were stored on was showing errors and signs of corruption. Long story short, that disk is going bad after a little over one year of use. It has a five year...

A barrelful of new articles on repeat customers

One competitive advantage I have with Repeat Customer Insights is how much educational articles I create. Some competitors struggle to get one article out each month while I have 20+ articles published each month (And I'm seeing that I should be creating even more). While customers get the most value...

Shopify Store Analysis to measure how your store is performing

The Store Analysis looks at your store as a whole to calculate various metrics. It's useful if you want to see the overall direction you're heading towards or if you need overall metrics for decision-making. Drill-down options Many of the metrics also able to be drilled down into and graphed....

Product Analysis uncovers which products and variants create repeat customers

The Product Analysis looks at what products a customer orders to see how those products contribute to becoming a repeat customer. Just as different marketing channels will determine different customer behavior, some products tend to create different customer behavior. Some are more likely to create repeat customers and some are...

Monday Morning Metrics: reviewing your last week's customer behavior

Monday Morning Metrics is a week-by-review report that shows what's happened in your store last week. It's emailed out every Monday morning (around 7 am Pacific Time) and you can have it sent to multiple people automatically. It lists how many orders were from new customers compared to how many...

Focus on which customers are loyal

The Who Are Loyal Focus Page in Repeat Customer Insights is focused on showing you which customers are showing signs of loyalty. It combines multiple analyses from the app into one page to let you see who your loyal customers are. Focusing on loyal customer is more efficient Knowing who...

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Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.