Shopify articles - Page 39

Customer support is not your loyalty emergency room

Last week we ordered takeout food. When we started to plate it at home, we found my kiddo's container was less than half full and there was an entire missing side. That prompted a call and a complaint which ended up with a free meal for her next time. We'll...

Solve the customer's problem for them

While shopping last week I saw a store selling pre-assembled gift bags. The bag was already expanded and filled with tissue paper so you could buy it along with your gift and be done. Contrast that with how I always remembered doing it: buy gift buy box of gift bags...

Make sure you're not losing new customers in your email marketing

Quick tip today: go into your email marketing system and double-check that you're getting new customers subscribed. Ideally they'll get on your New Customer Welcome Campaign, but if you don't have one just check that they are getting on whatever email list you regularly send to. Awhile back my email...

Using Shopify's Customer segments to find loyal customers

You can use Shopify's updated customer list to get a rough idea of your loyal customers. First you'll need to decide how to measure their loyalty. For that you can mimic the RFM model and look at: How recently they ordered: say the last 90 days How frequently they ordered:...

Let a computer do the boring analysis

My kiddo plays a game where you have to guess the five-letter word of the day called Wordle. You have six guesses to get it right. Yesterday she saw the dictionary on the bookshelf and asked if it would be cheating if she used that to look for every five-letter...

Your repeat customers can become your store's safety net in lean times

What if your advertising costs per customer doubled next week and never went back down? Through no fault of your own, ads just became more costly to acquire a new customer. Some Shopify stores run so tight of advertising margins that they'd have to cut off their ads. Others might...

Measure customer loyalty to make better decisions

As I harvest veggies from the garden I weigh and keep track of them. It takes some extra work but the benefits are worth it. Measuring lets me use that data to decide what to keep growing, what to grow again, and what to ignore. For example, so far this...

Avoid marketing automation bugs in your email marketing

I've always subscribed to my own email lists. I do this to make sure the emails are sent out as they should. This is especially important when using any automation or behavioral emails. Of all of the things that can break emails, automation is the top one for going unnoticed....

Inflation might move up holiday shopping

While reviewing articles around ecommerce this week, one part of one caught my eye: Holiday Purchases Will Come Early We know that inflation will increase prices. Buying a gift for your loved one will be more expensive in December than in October. This will encourage two trends. First, if holiday...

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