Samples are a powerful tool for attracting new customers. I was considering buying a book this morning but I wasn't sure if it would be relevant. Luckily the publisher created a PDF sample I was able to read before I bought it. Samples are pretty much required with digital items...
Now that winter is well underway, it's time to prune our fruit trees. By doing it during the dormant season, the plants aren't hurt and can grow better throughout the upcoming year. Similarly your Shopify store follows a cycle too. It could be the regular commerce cycle (busy in Q4,...
In Shopify, how you organize variants is a big deal. Do you have one product with a bunch of variants? Or make each variant its own product? There's pros and cons for each method and it's been discussed to death. One aspect that's not mentioned much is how your organization...
A Shopify store using Repeat Customer Insights recently asked me: I see that once a customer orders 2 & 3 times, they become long term customers, and that is my challenge. Do you have any specific suggestions on how to do this? Getting one-time customers to buy again is the...
Friday the 13th came early this year. I'm not sure if it's lucky or unlucky anymore. At the very least it's a herald of an "interesting" time ahead. More and more industries are reporting their growth during COVID has now disappeared and they are contracting back to regular growth or...
With the winter holidays over, now is the time to really dig into how your Shopify store did. Here's some important metrics and behavior to examine. Overall view of business growth: Total sales for Q4. Average orders per month for Q4. Profit for Q4. Total marketing costs, direct and indirect....
A Shopify store using Repeat Customer Insights asked recently: I would also love suggestions on how to reach out to and show appreciation to my best customers. Gifts, discounts, VIP access, and thoughtful notes are usually the best options to send to your VIP customers. You want VIPs to feel...
With the holiday season done, now's a good time to run your post-holiday campaigns. What's in a post-holiday campaign you ask? First you need a good hook. You can play off the didn't get what you wanted angle. Or now get something for yourself. Or did you forget about that...
File this idea down for the next holiday season: Last month I bought a bunch of Lego presents for the kiddo. Most weren't discounted but due to the order size, they offered a bunch of free gifts. The gifts were small ($5-20 retail) but in the end we got four...
I've been thinking about making some major updates to my website. Not so much in the look or design but more of how it's organized. One question that's been guiding my thinking is: "What's the purpose?" For my website it's purpose is to: a) educate Shopify merchants on customer analysis...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.