You can use Shopify's updated customer list to get a rough idea of your loyal customers. First you'll need to decide how to measure their loyalty. For that you can mimic the RFM model and look at: How recently they ordered: say the last 90 days How frequently they ordered:...
My kiddo plays a game where you have to guess the five-letter word of the day called Wordle. You have six guesses to get it right. Yesterday she saw the dictionary on the bookshelf and asked if it would be cheating if she used that to look for every five-letter...
What if your advertising costs per customer doubled next week and never went back down? Through no fault of your own, ads just became more costly to acquire a new customer. Some Shopify stores run so tight of advertising margins that they'd have to cut off their ads. Others might...
As I harvest veggies from the garden I weigh and keep track of them. It takes some extra work but the benefits are worth it. Measuring lets me use that data to decide what to keep growing, what to grow again, and what to ignore. For example, so far this...
I was brainstorming some quarterly goals yesterday. In my notes I have a few hints to help guide my thinking. Two are: 1 goal for current marketing channels 1 goal for future marketing channels I always like having at least one new marketing channel to experiment with. I never know...
I've always subscribed to my own email lists. I do this to make sure the emails are sent out as they should. This is especially important when using any automation or behavioral emails. Of all of the things that can break emails, automation is the top one for going unnoticed....
While reviewing articles around ecommerce this week, one part of one caught my eye: Holiday Purchases Will Come Early We know that inflation will increase prices. Buying a gift for your loved one will be more expensive in December than in October. This will encourage two trends. First, if holiday...
Today marks the end of the month, quarter, and the last day of the first half of 2022. Yesterday I created my wishlist of changes for Repeat Customer Insights for Q3. It feels like a lot right now but I'm surprised at how much can be accomplished in three months....
Though RFM can be used to detect customer defection, sometimes it's too slow to notice the change. In order for an RFM value to change it would require your customer to delay orders for long enough that they fall into the lower 40% of your customer base for Recency. That...
The executive-level goal of your marketing should be to secure at least one marketing channel that regularly brings you buying customers. This is your foundational channel. You can and should experiment with new channels too, but those are only experiments to see if you can get the channel to stabilize...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.