The Customer Cohort report in Repeat Customer Insights segments customers into monthly cohorts based on their first order. Then it tracks the customer's behavior over-time and reports on the various metrics. Each and every customer is assigned to one cohort based on the date of their first order. Once assigned...
In addition to looking at cohorts as a whole, Repeat Customer Insights also lets you drill-down into a specific cohort. This can be useful to look at outliers or special cohorts. The November and December cohorts are popular ones to look at when evaluating winter holiday customers, especially to see...
The 1-to-2 Focus Page in Repeat Customer Insights is focused on finding new customers who are prime candidates for making their second order and becoming repeat customers. It combines multiple analyses from the app into one page to let you see who these customers are. New-to-Repeat or 1-to-2 customers are...
Over the past few months, I've been writing on the need for businesses to focus. Focus on what problems their products solve for customers. Focus on solid acquisition channels. Focus on improving operations and marketing to keep customers coming back. That focus is the rationale behind building the new Focus...
It's been a busy month for Repeat Customer Insights development with a bunch of new features and analyses getting released. Eagle-eyed customers will notice the New Feature banners but I want to share them in detail. First up is the new customer details page. Every customer in your store will...
One thing I keep forgetting to reorder is vitamins. We get a specific one that comes in a 60-day supply. So when we notice it's running low, I add it to my todo list (the loyalty account is in my name). Problem is, I don't get around to ordering right...
Seth Godin outlines a simple loyalty lever product manufacturers can use: If you put a little less in the box, people will run out sooner and have to buy more. If you give people a little more for their money, they'll purchase less often, but become more loyal. Most big...
Last week we ordered takeout food. When we started to plate it at home, we found my kiddo's container was less than half full and there was an entire missing side. That prompted a call and a complaint which ended up with a free meal for her next time. We'll...
While shopping last week I saw a store selling pre-assembled gift bags. The bag was already expanded and filled with tissue paper so you could buy it along with your gift and be done. Contrast that with how I always remembered doing it: buy gift buy box of gift bags...
Quick tip today: go into your email marketing system and double-check that you're getting new customers subscribed. Ideally they'll get on your New Customer Welcome Campaign, but if you don't have one just check that they are getting on whatever email list you regularly send to. Awhile back my email...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.