When figuring out how to profitably acquire customers, you need to know how long a customer will stick around. It's a big difference if your customers only order one or two times VS a dozen times. Customer LTV can be used with this but it looks way in the past...
Just about everyone who researches the effectiveness of returning customers vs new customers comes to the same conclusion: Repeat customers are better in almost every way. So why is so much more attention given to acquiring new customers? I can understand the volume argument, the "my repeat customers aren't enough...
Normally this weekend I'd be planting tomatoes and other warm veggies in the garden. But this week we had a record-setting snow storm for the area. Not just for how much, but how late it was. My DIY greenhouse took some damage but most of the plants seem fine with...
Awhile back the idea of "mobile-first" websites started to grow. It meant a change in how websites are build. Instead of building a website for a regular desktop user and then trying to shrink it all down to fit on a phone, developers would build the phone-sized system first and...
Since about mid-February we've been talking a family walk every weekday. Shortly after we started, the kiddo found a house with a flock of adolescent chickens. Early on they were just large fluffy chicks. Now they are looking like mini-chickens and starting to show different behaviors. They went from running...
Changing customer behavior can be difficult but it pays off. Let's take an example customer. Say they spend $76 on average and order every 2 months (60 days Customer Purchase Latency). They'll have six orders in a year for $456 spent in your Shopify store. What if you speed up...
Last year I started an area for native wildflowers and shrubs. The past few weeks I noticed some new plants growing there, but outside the specific spots I planted in. I tried to identify them but they were too young. Fast-forward to about a week ago. While out on a...
While out this weekend, I heard the local tamale guy yelling. He or the women who works with him are out now and then with a push cart selling tamales. They're both loud enough that you can hear them a quarter mile away. The first time I heard them, I...
This year I started to germinate some plants inside. Not wanting to buy lights and equipment, I used the ambient heat which was just enough to get the seeds started. Then I put them outside to finish growing. Last Friday I planted the first batch of lettuce in the ground....
A customer from Repeat Customer Insights was asking me about customer cohorts: Wanted to understand if in repeat cohorts, customers in the total vertical column are unique or not? So, would the same customer be counted twice if they're-ordered in another month? The Customer Orders by Cohort report is measuring...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.