Yesterday I told a story about an opt-in giveaway I signed up for (opt-in to win prizes from a few companies, etc, etc). Today I want to share some details about how that giveaway delayed an order for one of the companies. I was browsing this store and getting ready...
I entered one of those opt-in giveaways a couple of weeks ago. You've probably seen them, it's a co-marketed by a few companies with a "win all these prizes" for opting in, social sharing, etc. I knew and trusted about half the companies so I wasn't worried about the spam...
With the expansion of our garden we're anticipating a lot more veggies this year. Potentially more than we can harvest, eat, and give away. Over the winter we got a food dehydrator and have been practicing dying food for storage. It's a bit of work and unnecessary right now (who...
Yesterday I called in a wholesale grocery order and chatted with the salesperson a bit. Instead of just taking the order, he asked me some questions about what I was going to use things for. Turned out, because I've never learned the specific food service jargon I was ordering the...
This week I've been working on updating the Shopify app pages for JSON-LD for SEO and Repeat Customer Insights. Shopify limits just about every field on there so I have to be brief and don't have the space to both explain what the apps do and answer frequent questions. On...
Yesterday I wrote about how I've had some failures with some seedlings. I think the root problem is that the soil mix I'm using is holding onto too much water and keeping really dense. Sometimes you want that but here in Portland, our winters and springs are very wet so...
Today marks the start of the spring planting for early vegetables in Portland. Plants that can take a bit of cold and wet still. But that's not a hard and fast date. Each plant has different needs and the weather is never perfect. That's why I already have 524 seedlings...
A Repeat Customer Insights customer was asking how the app creates the 2-D customer grid and the customer segments. The app uses RFM to score each customer from 1 to 5 across three different criteria: Recency, Frequency, and Monetary. The Customer Grid takes two of each of those criteria and...
The reason to collect and analyze metrics is to help make a decision. No decision, no point in collecting metrics. Sometimes you'll want to collect metrics ahead of time though. That way when you're ready to make a decision, you have enough historical data to support you. That's why every...
A Repeat Customer Insights customer was asking if it was possible to find the percentage of customers who purchase for a second time within four months. The Cohort report lists various metrics for the customers who first buy in a given month (their cohort month). It also tracks their behavior...
Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.