Shopify articles - Page 43

When your Shopify store's growth gets you down

In the past two weeks I've talked with two different people about their business growth (actually, the lack of growth). Both cases were seeing drops and the owners were getting worried. One has had major supply chain issues, along with all of their competitors. The other has seen a cooling-off...

About the new Repeat Customer Insights API

A brand-new feature introduced in the new Repeat Customer Insights account is the API (Application Programming Interface). This will allow you to write code to access the data in your account. Specifically the customer and customer analysis data in this first release. Any API requires a programmer or programming experience...

Better data from Shopify means better channel analysis

When I launched acquisition source tracking for Repeat Customer Insights, I had to rely on the order sources and sales channels self-identifying themselves. Meaning Shopify's online store used web, their point of sale used pos, and a handful of apps used the name of their app like Bold Checkout or...

New features and accounts for Repeat Customer Insights

I have a big release for today. Repeat Customer Insights has new account levels and a handful of new features. First things first, if you already have an active account and are happy with the features currently in your account, you don't have to upgrade. Not all new features will...

Measuring the results from marketing tactics from month-to-month with RFM

A Repeat Customer Insights customer emailed asking how to measure improvements in their customer segments each month: We are putting together a strategy of measuring our tactics in these numbers. A few items we are hoping to look at is what % of our customers are at risk, what percentage...

One metric to watch for new customer performance

If you had to choose one metric to watch for measuring new customer performance, I'd pick profit from new customers. This is based on a core business metric (profit) but segmented for new customers only. It would include the costs to acquire the new customers (CAC) and any overhead costs...

Segmenting by comparing to your average customer

A simple way to evaluate customers is to compare them to your hypothetical average customer. Has this customer ordered more or less often than the average customer? Does this customer spend more or less in each order than the average customer? Does this customer order sooner or later than the...

Using Average Latency for customer defection detection in Shopify

Recently a Repeat Customer Insights customer was asking about customer defection. By default, RFM is used for detecting customer defections (specifically, low Recency scores) but other metrics can be used too. Average Latency is a good next step for defection detection. It can add a finer view on if a...

The odds are against you

If your store is like most Shopify stores, only about one out of every four orders today will end up buying again. Which one though? That's why it's important to measure and adapt to your customer behavior. If you don't, you might miss out on that returning customer. If you...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.