When trying to increase customer reorders, you'll want to try things that improve customer behavior. One behavior metric that works well is Customer Purchase Latency. This is the time between orders, usually a number of days. If customers order every 100 days on average, you make a change, and they...
The First Product Analysis in Repeat Customer Insights has been expanded to include the Average LTV and Average Order Value for both products and variants. This shows how items in the original order will influence later customer behavior across four factors: Average Order Value - order size Repeat Purchase Rate...
In the past two weeks I've talked with two different people about their business growth (actually, the lack of growth). Both cases were seeing drops and the owners were getting worried. One has had major supply chain issues, along with all of their competitors. The other has seen a cooling-off...
A brand-new feature introduced in the new Repeat Customer Insights account is the API (Application Programming Interface). This will allow you to write code to access the data in your account. Specifically the customer and customer analysis data in this first release. Any API requires a programmer or programming experience...
When I launched acquisition source tracking for Repeat Customer Insights, I had to rely on the order sources and sales channels self-identifying themselves. Meaning Shopify's online store used web, their point of sale used pos, and a handful of apps used the name of their app like Bold Checkout or...
I have a big release for today. Repeat Customer Insights has new account levels and a handful of new features. First things first, if you already have an active account and are happy with the features currently in your account, you don't have to upgrade. Not all new features will...
A Repeat Customer Insights customer emailed asking how to measure improvements in their customer segments each month: We are putting together a strategy of measuring our tactics in these numbers. A few items we are hoping to look at is what % of our customers are at risk, what percentage...
If you had to choose one metric to watch for measuring new customer performance, I'd pick profit from new customers. This is based on a core business metric (profit) but segmented for new customers only. It would include the costs to acquire the new customers (CAC) and any overhead costs...
A simple way to evaluate customers is to compare them to your hypothetical average customer. Has this customer ordered more or less often than the average customer? Does this customer spend more or less in each order than the average customer? Does this customer order sooner or later than the...
Recently a Repeat Customer Insights customer was asking about customer defection. By default, RFM is used for detecting customer defections (specifically, low Recency scores) but other metrics can be used too. Average Latency is a good next step for defection detection. It can add a finer view on if a...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.