Email marketing is one of the top drivers of repeat purchases but many stores send out emails that miss the mark. Here's a quick checklist you can run through while creating each email. Included content that increases the reader's trust Included content that is educational or entertaining Included a call...
Yesterday I came home to a flat yellow bubble pack sitting by my front door. Opening it, what was supposed to be a box of bandages was instead flattened pieces of cardboard with bandages inside. "Sterile" bandages that you would put on a wound. Stuff that, you know, might want...
When you're looking for growth in your Shopify store, be specific about what kind of growth. Adding 1,000s of products that don't sell is growth, but it's just costing you resources. Most of the time sales or profit is what you mean by growth but it doesn't have to be....
Every time I release or update my Shopify apps, a suite of tests runs on my computer and on a testing server. I do that to make sure nothing breaks, but there's a side benefit too. That means I get 5-10 minutes of spare time each release, which can happen...
Another homepage copy tip for Shopify stores. If you're showing your newest/latest products as a collection list on the homepage, remove it. Most new products are unproven with unproven conversions. By showing them on the homepage you're stealing attention from your best products. If you still want to highlight new...
We're members in a local store's loyalty program. They sent out an email last week, it was short but it thanked us for supporting them during the pandemic and gave us a small coupon. Nothing groundbreaking or innovative. Just a reason for the email and a simple loyal customer offer....
Free samples are a great way to create interest for products your current customers are unfamiliar with. It could even be a different variant. A new flavor, different color, different material, etc. One thing I rarely see stores doing is to send unsolicited samples to customers. Instead of just talking...
Over winter I planted about 20 trees and shrubs, most of them dormant. Now as spring starts to warm everything up, the majority of them have come alive and started to grow. But a few haven't. I don't know if they didn't like being uprooted and shipped, the area they...
Your homepage is probably one of your most popular pages in your store. One conversion boost is to put your best products on display, front and center. Ideally, you'd use the products which produce the best customers (e.g. highest LTV) like what Repeat Customer Insights measures but you can settle...
I forgot my anniversary last month. Not my wedding anniversary... the anniversary of when I started to write these daily emails. Back in February 2017 I started them as an experiment. At the time I was writing weekly to educate people about topics my Shopify apps help with, but felt...
Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.