Shopify articles - Page 46

Graphing metrics to find long-term customer trends in your Shopify store

Last week I added a collection of 19 new graphs to Repeat Customer Insights. They are based on the seven metrics used in the Store Analysis: Average Latency Average Lifetime Value (LTV) Average Order Value (AOV) Average Orders per Customer Average Orders per Month Repeat Purchase Rate (RPR) Repeat Sales...

Composting the weak performers

A few days ago I had to toss 50 basil plants into the compost pile. I started them early inside, moved them outside when it was safe, and then the weather turned wet and cold. Not enough to kill them but enough to mess with their growth. Of the 70...

Attract customer attention with little badges of text and color

For a couple of months now, I've been highlighting new features in Repeat Customer Insights with a tiny badge. Here's one feature that I just released yesterday: It's a simple bit of a code but it can draw attention to things that would otherwise be missed. They work especially well...

Abandoning carts due to unclear shipping costs

The past couple of weeks I've been looking for a new floor cushion. Between Etsy, Shopify, and big box stores I found a handful that would work and were in my price range. After debating the pros and cons of each, I settled on one from a Shopify store. Great...

Time to crack open that recession playbook again

A little over two years back when COVID first appeared, I started giving advice around handling slow periods and recessions. Part of that advice was to create processes or a playbook for these slow times. In it you would document strategies and tactics that worked with your store. All because...

Do the work today for repeat customer success in the upcoming months

The work you put in today with customers, will benefit you in the upcoming months. Spending time to connect, answer questions, or write emails to new customers and newly ordered customers is one of the best ways to build repeat customer behavior. Ignored or confused customers might not return an...

Benchmark your Shopify store to find the important metrics

The garden's been going really slow this year. At first I thought it was just me. Perhaps I was doing something wrong. Bad seeds? Planted too early? Poor soil? Then I heard a lot of others in the city having trouble growing things this spring. Measured against them, my garden...

Deciding to close a weak product line based on customer behavior

At some point the time comes to consider closing a weak product line. The best reason is when that product just isn't creating good orders or customers. It might sell okay but the customers who buy it aren't coming back and buying again. Before you decide, check on your data....

Fighting back weedy customers

Yesterday I trimmed a neighbors hedge that's right on our property line. It's an aggressive grower so I have to do it every year. This year, there was a good two to three feet of overgrowth. I remember last year I only did a halfway job, intending to come back...

Comparing the year's metrics before it's complete

A Repeat Customer Insights customer was asking about comparing two different years. The problem was that one year wasn't completed yet. Comparing years is usually a great idea but you have make sure they are the same length. If the year's not over yet, then the absolute metrics will be...

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