This morning I had a consultant send me an email newsletter about their latest blog post. Problem is, I unsubscribed from their list over four years ago after they sent multiple duplicate emails with pitches for their latest product. Reactivating my email account like that is illegal in the US...
I've been going through my market research for my app so I can work on the copywriting and plan out my Q3 and Q4 features. One part is boiling down how the app helps into a single core pain. It's the main problem that it solves for merchants. Your store...
Last week I added a collection of 19 new graphs to Repeat Customer Insights. They are based on the seven metrics used in the Store Analysis: Average Latency Average Lifetime Value (LTV) Average Order Value (AOV) Average Orders per Customer Average Orders per Month Repeat Purchase Rate (RPR) Repeat Sales...
A few days ago I had to toss 50 basil plants into the compost pile. I started them early inside, moved them outside when it was safe, and then the weather turned wet and cold. Not enough to kill them but enough to mess with their growth. Of the 70...
For a couple of months now, I've been highlighting new features in Repeat Customer Insights with a tiny badge. Here's one feature that I just released yesterday: It's a simple bit of a code but it can draw attention to things that would otherwise be missed. They work especially well...
The past couple of weeks I've been looking for a new floor cushion. Between Etsy, Shopify, and big box stores I found a handful that would work and were in my price range. After debating the pros and cons of each, I settled on one from a Shopify store. Great...
A little over two years back when COVID first appeared, I started giving advice around handling slow periods and recessions. Part of that advice was to create processes or a playbook for these slow times. In it you would document strategies and tactics that worked with your store. All because...
The work you put in today with customers, will benefit you in the upcoming months. Spending time to connect, answer questions, or write emails to new customers and newly ordered customers is one of the best ways to build repeat customer behavior. Ignored or confused customers might not return an...
The garden's been going really slow this year. At first I thought it was just me. Perhaps I was doing something wrong. Bad seeds? Planted too early? Poor soil? Then I heard a lot of others in the city having trouble growing things this spring. Measured against them, my garden...
At some point the time comes to consider closing a weak product line. The best reason is when that product just isn't creating good orders or customers. It might sell okay but the customers who buy it aren't coming back and buying again. Before you decide, check on your data....
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.