Shopify articles - Page 47

Backup data from your Shopify store before you need it

As the end of the month approaches, it's time to take a minute to think about protecting your data. That means data backups. Shopify backs up their data as a whole but you don't have access to those backups. So if something happens in your store like a mistake or...

Make your redesign worth it

This week I released an updated design for Repeat Customer Insights. (You can see some screenshots in the app page if you don't have an account). I've felt the need for a visual redesign for awhile now. Especially since the Shopify-like design library I used was no longer maintained or...

How to read a customer cohort report

Matt asked how to read the cohort report in Repeat Customer Insights: Can you explain how the Customers orders by cohort chart works? Let's use an example: The app segments customers into cohorts based on the first month they order in. So for example, all of the new customers who...

For more repeat customers, focus on getting second orders

Customer buying behavior shows patterns when you look across your store as a whole. One behavior that successful stores show is a high number of new customers coming back for a second order. It makes sense too. Every loyal customer started out as a new customer who bought again and...

Getting Average Order Value completely wrong

I started reading another book on data analysis for ecommerce but ended up putting it down, which is rare for me. This section caused me to sit up and scratch my head: Simply constructed, AOV [Average Order Value] is the sum total cost of the items purchased, divided by the...

Last chance customer service

If you're lucky, customers will tell you when they're about to defect. Usually through a bad interaction with customer service. Let's back up a bit though. Most customers don't want to go someplace else. They just want a store to fulfill their need or solve a problem. When they buy...

When each report should be used in Repeat Customer Insights

A customer was asking for an overview of when they should use each report in Repeat Customer Insights. Store Analysis should be used to get an overview of your Shopify store's performance across all customers. Historic data and channel data are available as segments. Monday Morning Metrics will give you...

What kind of a payback period should paid acquisition target?

When running paid acquisition campaigns like Google Ads, you should be targeting a payback period. That means, on average a customer has paid back their acquisition costs by a certain point of time. Basically you want to know at what point a customer has produced enough profit to pay for...

Loyalty starts with delivery

With Shopify's acquisition of Deliverr, fulfillment has been on my mind and it definitely has me a bit concerned. The last time I had an order problem from a Shopify store was when the Google address auto-filled in the wrong address and I didn't catch it. I had to send...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.