Shopify articles - Page 47

Using new customer acquisitions to find hidden busy seasons

Finding out which months are best for acquiring new customers can help plan your marketing resources. Say for example, you tally up your orders from new customers this year and see this sort of distribution: January 8.8% February 7.9% March 9.2% April 9.5% May 8.8% June 7.3% July 7.3% August...

Save and reuse your converting marketing materials

Now that the winter holiday season is over, you'll want to archive and save any marketing that performed well. This could be email campaigns, graphics, promotion details, social media posts, or really anything else that you found to work really well. I'd also recommend saving a few screenshot of your...

What stories are your metrics from last year telling you?

With the start of a New Year, now is the perfect time to finalize how your Shopify store performed last year. You'll want to review a lot of metrics and measurements. From the regulars like total sales to the advanced like Repeat Purchase Rate. Spend some time exploring them and...

Happy New Year and goodbye 2021

Happy New Years Eve and New Years Day to you and your family. 2021's been a hell of a year, here's hope that 2022 brings improvements to your store. Eric Davis Would you like to get a daily tip about Shopify? Sign up for Eric's Daily Shopify Tips to get...

Create a growth calendar to make next year more successful

The last few days I've taken some breaks from work to plan out next years garden. Each plant has times where it grows the best. Peas like a cold start in spring, lettuce needs a bit warmer weather but not summer-warm, tomatoes like it warm, etc. I created a single-page...

Stay open for last minute B2B orders

With many businesses ending their fiscal year soon, now is a good time to contact any business customers you have with an offer. Both B2B and wholesale customers might be looking for ways to shift their orders for tax benefits. A simple one-off email might be all you need to...

Creating your pool of possibilities for next year

With the end of the year in sight, now's a good time to start to review how your year ended. I've written about more metric-based approaches in previous articles, along with how to use my app to help analyze the data. My tip today is to look at the year...

'Twas the night before Christmas - 2021

'Twas the night before Christmas and all through the site, Not a campaign left unsent, finally nothing left to write; The promotions and sales all done, Shipments showing delivered for everyone... Merry Christmas and happy winter holidays from me to you. Eric Davis Would you like to get a daily...

Use last-minute gift cards to attract new and returning customers

Yesterday we ordered a game from Apple for a family member. The process was pretty straightforward, just a couple of taps and a payment confirmation. With only a bit left in the holiday season, now's the time to be sending any gift card promotions you have (or create a quick...

What repeat customer metrics to compare at year-end

Going into the end of the year you'll want to compare a few metrics to last year and the year before to see how things have changed. Total sales Average Over Value - good if it stays consistent or has gone up. Great if that happens while total sales have...

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