Shopify articles - Page 57

Which customer segments should get your 80/20 attention

Jed was asking about which segments in Repeat Customer Insights to focus their effort on 80/20 style. If it was my store and I could only focus on 20% of customers, I would pick the Loyal and VIP (RF) segments. They are the most loyal customers and would be most...

Are you throwing away buyers because of a missed setting?

I learned last week that a few email marketing systems will automatically unsubscribe your customers if they place an order in Shopify and don't check the Accept Marketing checkbox in checkout. It's commonly listed in checkout as "Keep me up to date on news and offers" or "Email me with...

Spend more on retaining your existing customers

Many stores spend a lot of resources on customer acquisition. How much does it cost on average? What about an online store customer vs POS vs Facebook? Does it increase over time or stay within a band of costs? But acquisition costs are only part of the picture. You'll want...

Learning something new as a way to boost your Shopify store's ROI

This week I finished saving seeds from my first batch of tomatoes. We've had a bunch of the fruits and love the taste and how productive the plants have been. All qualities I look for in a tomato. The seeds came from tomatoes that were overripe, had soft spots, or...

How customer behavior in one sales channel can impact your other channels

Where a customer first buys matters a lot. If a customer buys in-store while you were running a closeout sale, that's different than if they bought online during the same sale. The sale probably attracted both customers, one to walk-in and one to click. The in-person customer would had have...

Start smaller projects instead

We were planning to finish our basement this winter and spring. It's a significant space in our house and would be a great office for me. But there are only a limited number of contractors accepting projects and the prices are high right now. Too high to make it worth...

Reactivate your old customers for an easy and profitable boost

I've been going through my notes on books I've read and saved this gem from Personal MBA: Reactivating old customers is one of the easiest and most profitable marketing activities you have. In ecommerce these are called defected customers, they are the people who haven't ordered for awhile. They are...

How Average Latency is underused by Shopify stores

Recently I added the Average Latency metric to Repeat Customer Insights. Latency is the time between events for a customer, specially purchases. For example, if Sally placed two orders 10 days apart then their Latency would be 10 days. The app has always reported on the Average Latency in the...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.