With many businesses ending their fiscal year soon, now is a good time to contact any business customers you have with an offer. Both B2B and wholesale customers might be looking for ways to shift their orders for tax benefits. A simple one-off email might be all you need to...
With the end of the year in sight, now's a good time to start to review how your year ended. I've written about more metric-based approaches in previous articles, along with how to use my app to help analyze the data. My tip today is to look at the year...
'Twas the night before Christmas and all through the site, Not a campaign left unsent, finally nothing left to write; The promotions and sales all done, Shipments showing delivered for everyone... Merry Christmas and happy winter holidays from me to you. Eric Davis Would you like to get a daily...
Yesterday we ordered a game from Apple for a family member. The process was pretty straightforward, just a couple of taps and a payment confirmation. With only a bit left in the holiday season, now's the time to be sending any gift card promotions you have (or create a quick...
Going into the end of the year you'll want to compare a few metrics to last year and the year before to see how things have changed. Total sales Average Over Value - good if it stays consistent or has gone up. Great if that happens while total sales have...
With the holiday season wrapping up, have you contacted your best customers with a non-marketing email yet? Something that thanks them for being a customer, offers them something entertaining (e.g. joke or story), or something other than a direct call to buy from you. Even though everyone is flooded with...
As the holiday shipping deadlines close over the next few days, you're bound to see a decrease in the number of shipped orders. Your retail or pick-up orders have a bit longer to go depending on how long you stay open. That means you're close to the end of the...
Last year I had problems with squirrels digging up and eating most of my fava beans. This year, upwards of 10x more fava beans are growing with no squirrel trouble. What changed? I tested a new process. Last year I planted most of the beans while the squirrels were digging...
One thing the RFM analysis will teach you is that the biggest spenders aren't always the best customers. How recently and frequently a customer buys are more important. Big spenders are nice when they buy but if they are only one-time customers you won't get much long-term benefit from them....
With only one more weekend and 10 weekdays left before Christmas, now's the time to be using any last-minute promotion ideas you have. A solid last minute promotion idea is the "buy a gift card as a gift, get one for yourself". Done right, these can sell all the way...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.