There are an infinite number of ways to segment customers. Repeat Customer Insights includes a few of the more effective ones. Which methods you use will depend on your goals and to a lesser extent, your brand. Here's a few off the top of my head that cover: how recently...
Every now and then it can be useful to run a sale. Especially during a slump. You'll get a quick infusion of cash, be able to clear out some inventory, and the activity can pull you out of your slump. They'll work for most brands, though some might want to...
Portland just wrapped up a major snow and ice storm. Word is that it set some records for how crazy it ended up being. Yesterday I did a walk around to check for any damage as the ice was melting and happened to chat with a neighbor who I haven't...
"Half your products sell less than the average" I saw a passage like this while reading a business book. It's a simple statement with simple math behind it but it should make you stop and think. If half your products are selling below average, are they worth promoting? There are...
Friday morning we woke up to the first snow of the season. About an inch and a half by our measure but it was sticking which was an improvement over prior storms. With the snow comes a bunch of emails from local companies about the weather, the storm, etc. Timely,...
Our first tree order was delivered on Wednesday and the second is due later today. Since they are live plants and from local-ish nurseries, they both shipped out with next-day delivery, one after the other. That meant I received the shipment confirmations and had to scramble to get the planting...
Yesterday I cut down two yew trees that were causing problems. They were too close to the house, blocked the view of the front door (confusing visitors), and the branches were starting to separate making them look like a 90's mohawk. I hate cutting down trees but since we have...
Today's a short exercise for you. Take one minute and write down the top reason why customers come back to your store to buy again. Keep it short. Done? Now open your store's homepage and start a timer. How quickly can you find a mention of that reason on your...
Back when I would build custom software for ecommerce stores I would be tempted to use a lot of new technology that was constantly coming out. Some of it was innovative and let me build something not possible before. The problem was that often that new technology would fail or...
Come spring it's going to get busy around here as I get the garden ready again. To save time I started some seeds outside in the cold, rainy winter. Couple of weeks in and some have already sprouted, even during a freeze. This works for a few plants, especially native...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.