When you start to improve anything, having a guiding question or two can help you focus on the important. If you're trying to improve your customer loyalty, ask yourself: "What actions am I taking that will make customers want to come back?" Not what deals. Not what campaigns. What actions....
One metric in Repeat Customer Insights that often gets overlooked is the Repeat Sales Percentage: Percentage of your total sales that are from repeat customers. It's a simple percentage metric but it speaks volumes about your customer base. If it's low, your customers aren't coming back and ordering very much....
We setup a camera facing the backyard awhile back. In the middle of the night we caught a very wide looking cat wandering around the backyard. Then start to eat some of the kale we had planted. The same kale I thought the squirrels were getting to (and slobbering all...
With spring summer... wait winter now?!?!? ... Anyways, with winter here and 2020 being an "interesting year" I was having a conversation with a friend who runs a training business. They said they were flat this year sales-wise but I wanted to share some encouragement I sent to them. I've...
Amazon Prime Day is coming next week. You have a few options. 1. You can ignore it. Say you don't sell on Amazon and don't want to compete on your own. It might be a slower week or two for you if people spent all their money with Amazon. 2....
Last weekend I took a few bottles of caulking, my ladder, and started sealing up around the windows, doors, and trim. Without that it's easy for water to get inside the house. The two exposed sides of the house took about half a day (the other two sides are under...
A few days after I planted our first hazelnut tree, we found a flaw in the layout of the yard we had planned. Meaning that tree that just started to get settled-in needed to be dug up and moved a couple of feet to the left. But because we have...
Our first hazelnut tree and blueberry order was delivered last week. Our plan called for several trees and shrubs in the first phase, but there are a lot of gaps in the plan. Planing takes a lot of resources. I haven't had the time to research everything that we're going...
I was ordering some bulk seed online the other day. I figured I'd buy a years worth at a time. That'll save me the hassle of running out in the middle of the season. But by the time I got into checkout, I saw my $20 order was going to...
October. The season for pumpkin spice everything and the start of Q4. It's also time to get your end of the year strategies started. With 9 months completed, there's a lot of data and behavior you can look at now. You can see how buying habits have changed (or not...
Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.