The past couple of weeks I've been going through the onboarding emails for Repeat Customer Insights. These emails are sent to new customers to introduce them to the app. They are the software app version of the New Customer Welcome campaign I often write about. I'm going through them because...
In the past miners would take a caged canary into coal mines. It wasn't to help them whistle while they worked though. If the miners hit a gas pocket, the canary would die before the gas got strong enough to kill the miners. The canary was an early warning system...
I had to upgrade one of my infrastructure services for Repeat Customer Insights. It out-grew the plan it was on. Instead of just locking me out or upgrading me automatically, their support reached out to me. We ended up having a conversation about trying to squeeze back into the old...
One lesson I got from Seth Godin's Purple Cow is: Take the profits from boring things and invest them into risky things. This can apply to your Shopify store at a number of levels. Take the profits from your best-selling products to create new products. Take the profits from your...
There are a variety of ways to run an email campaign. You could send out a new email to everyone each day/week/month. This can work great for timely information and is the easiest campaign to start and maintain. You can also setup a specific sequence that goes to everyone based...
With September arrived, our summer garden starts to transition out. The beans, tomatoes, and squash are still producing but they are near their end. We've been planting autumn and winter plants in any bare spots but some summer plants are going to hold out to the very end. So I've...
I've been teaching my daughter multiplication the past two weeks. Instead of memorizing the 12-by-12 chart, I'm teaching her patterns that she can use with any number (2 * a number is just doubling a number, 4 * is just doubling 2 *, etc). Once she learns the patterns she...
At some point it's not worth it to market to some customers for reorders. They might be unresponsive. They might be chronic returners. Or they might just cost too much to reach so even when they do order, you're not turning a profit. Your limit will depend on how much...
It's useful to see how your order volume changes over-time. It'll give you a different perspective than total sales. Combine the two you can learn a lot about your overall business health. If your order volume has increased and your total sales have increased, you're growing. If your order volume...
I started saving garden seeds this year. As part of the process I'm doing germination tests on them to make sure they're viable and likely to grow. The tests involve keeping them wet and checking on them every few days while recording their progress. The details aren't important here. What...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.