A Repeat Customer Insights customer was asking me last week how to identify, track, and keep their high-repeat buyers. My answer is specific to the app but you can still follow it if you have a way of measuring customer purchases and grading them by how recently and frequently they...
Now would be a good time to send a shipping deadline reminder to your customers. You know, "order by X to get it before Christmas". I missed them this year until Sunday when I realized that the last gift I needed to ship out would need to be upgraded from...
Every year I have to buy a new phone case. Not because I've upgraded my phone, it's because I've worn out my old case. Spending $20-$50 per year to protect a $600 device makes sense. But it's a hassle because every year as it gets harder and harder to find...
This week I released a new metric for Repeat Customer Insights, your store's Average LTV. While it can be misused, it is a good metric to watch so you have an idea about how valuable each customer is on average. In the app it's also segmented by acquisition source. That...
With winter kicking in (dropped below freezing today) we've been using our new heaters more now. The one in my office is interesting. I have it set to the coldest temperature for the heater, and it's still too warm. Part of it is because I'm directly in the path so...
Today I was searching in an ecommerce store for a specific product. They had two search boxes, one on the top of the page and one on the bottom. That's great for usability when you have a large catalog of products. But when I tried to use the lower search...
For months now I've been making a plan for the final garden beds setup. It'll be 8x-10x of the amount of growing space we had this year. I couldn't work on the last parts because I was blocked by things that were still growing. But with the summer beds cleared...
Yesterday I pulled the last plants from our garden for the summer to make room for the autumn/winter plants. The star was the gourds, which took over their bed and the neighboring two beds (and the paths, rock wall, and everything else they could reach). Even though there were only...
We have our first frost coming next weekend which means every gardener in the area is starting to finish up for the season. I just replaced the cover on a garden bed, removing the mesh cover (insect protection) and adding a fleece cover (holds heat, like a light blanket). While...
It's starting to get cooler here as we get into autumn. Cool, but not quite cold yet. You know, that borderline area where you might turn the heat on for a bit but it's not quite needed all the time yet. This year we also replaced our central heat with...
Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.