As a follow-up to my article about which segments to focus on, you can take a more precise approach. Each cell in Repeat Customer Insights' Customer Grids is about 4% of your customer base. (The grid isn't strictly 4% though due to how the algorithm works but it's good for...
Figuring out how online customers end up in your store is valuable. Find inexpensive sources that create the best customers and you'll be on your way to a sustainable marketing system. Normally stores will look at the Site Content in Google Analytics to find which pages receive the most traffic....
October. The month of bags of candy, leaves changing color, and the rush to get everything done before the holiday sales season starts. If you're feeling stressed or overwhelmed, try this to reduce the pressure: Pick two projects or campaigns that you want to succeed. Focus your time on them....
Here's a list of various marketing assets that you can build or might have already. Remember, a marketing asset is something that can be reused that will improve your store's marketing. These are clear marketing assets: Website with relevant content Educational article or story Email list that provides value to...
Continuing the conversation on marketing assets, sometimes you might miss ones that you already have because you think they aren't reusable. I've seen people set the bar so high that they'll only count things that will run forever without any further work. Those are passive marketing assets and are rare....
A marketing asset is anything that can stand the test of time and improve your store's marketing. The test of time means that they create on-going benefits for you after they are launched or that they can be re-used indefinitely. Emails you sent to customers meet that, but an email...
This article from Seth Godin is a good reminder about marketing platforms. Creating assets for your customers on a consistent basis is one marketing activity that has and will always work. It's also a key component many businesses miss and end up struggling with traction. I've stopped counting the number...
There's been a suite of analyses I've wanted to add to Repeat Customer Insights since first reading them. I quietly launched the first back at the beginning of September but I've been watching its performance before officially announcing it. Eagle-eyed customers might have spotted it already. I'm calling it the...
A company I just ordered from sent me this email: Subject: Forget something? Reduced shipping from COMPANY Thank you for your recent order. In case you forgot an item, or something new has caught your eye, we want to offer you a coupon for reduced shipping on your next online...
Last Friday I went a bit crazy pruning our tomatoes. A heavy late-summer rainstorm was coming and I let the tomatoes grow a bit wild. The problem is that the tomatoes used their limited time and energy to grow more flowers and start more fruit, instead of ripening what they...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.