A Repeat Customer Insights customer was asking how the app creates the 2-D customer grid and the customer segments. The app uses RFM to score each customer from 1 to 5 across three different criteria: Recency, Frequency, and Monetary. The Customer Grid takes two of each of those criteria and...
A Repeat Customer Insights customer was asking if it was possible to find the percentage of customers who purchase for a second time within four months. The Cohort report lists various metrics for the customers who first buy in a given month (their cohort month). It also tracks their behavior...
One problem watch for with your repeat purchases is the average order value (AOV) dropping on repeat purchases. For the most part your AOV should be holding steady or increasing as specific customers buy again and again. If it's dropping, that's a sign of a potential problem that you'll want...
I've been tweaking a few things to improve my email marketing and opt-ins. That includes trying different formats of opt-in forms and how they are displayed. The first test had about half the opt-ins of the control (statistically significant) but the second test I'm running is now showing 50% higher...
Repeat Customer Insights now has details for each customer Cohort. Previously it would report on all of your cohorts across one dimension of metrics (number of customers, revenue, or AOV). While this is great for finding time-based trends like seasonality or responses to campaigns, it wasn't great for see how...
But will you do it? That's a question a lot of people miss when they go looking for marketing ideas. Yes advertising can work, but will you do it? Yes social media marketing can work, but will you do it? Yes an advertising based content marketing system that uses retargeting...
I've been wanting to snack on veggies more often so I ordered 25 pounds of carrots. (Sounds like the setup for a joke right?) The problem was that they still needed too much prep work to snack on them (washing, trimming, cutting, etc). Not hard, just enough friction to divert...
This last week I received an email that my desktop backups weren't running. (Don't worry, this has nothing to do with my apps or servers. This is my personal desktop) When I was young I lost a lot of school work because of a computer crash and didn't have a...
I'm getting ready for Spring in the garden but starting too early risks losing some plants to sudden cold. Last week I found a set of data with Portland's high and low temperatures from 1938 to today in a simple format. So I loaded that data up, ran a simple...
This weekend we finally had the last of the snow melt away. Even though we've had above freezing temperatures all week and a bit of sun, there were some areas that were still covered a week after the storms left. All due to angles. The snow fell downward but due...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.