How you sell your products can be just as important as what you sell. Do you sell rock band shirts from the back of your van in the parking lot of a concert? Or do you sell them from inside the venue? Are you online-only or do you have a...
Tomorrow's the start of a new month and I wanted to give you a heads-up. Shopify stores with Repeat Customer Insights will have their monthly customer segment snapshots taken and saved for analysis on the 1st. This shows up in the Customer Grid, allowing you to look back in time...
One side of our house has a good-sized garden. During spring and summer, it gets a ton of sunlight and heat which helps everything grow well. In winter though, the sun drops to a low angle and basically goes away behind the neighbor's house. This makes growing anything during the...
I've written about how your Repeat Sales Percentage can help you understand how much value new customers add to your store versus repeat customers. Today I want to show how to calculate it. Don't worry, it's just a simple division problem. Sales from Repeat Customers ---- Total Sales You'll end...
In Repeat Customer Insights there are a few insights you can pickup by comparing the Recency-Frequency (RF) Grids. The segments to the top right are the best for repeat customers, the ones to the bottom left are the worst. If segments to the right are increasing (higher Frequency), that's a...
Comparing the Customer Grids in Repeat Customer Insights can help you spot customer acquisition issues. The New and Promising New segments include customers who have only purchased one time. Their main difference is how recently they purchased. Comparing them month-to-month, you'll want to check their counts. If the counts are...
One question I hear a lot is: are customers becoming more loyal? Making that question easy to answer was the basis that drove the new Customer Grid compare I added to Repeat Customer Insights. Previously you'd need to consult a variety of metrics to measure loyalty. Repeat Purchase Rate for...
I'm happy to announce a new Customer Grid analysis for Repeat Customer Insights. Compare Historic Customer Grids A few months back I released the first part of this with the Customer Grid History. That allows you to look back on how your customers were segmented historically in each of the...
A few minutes ago I was reading through one of my most popular articles on Customer Purchase Latency. At the bottom of it I noticed that the call to action was out-dated... and not by a little bit, by a lot. It mentioned a service that I haven't offered for...
There's been a lot of news around stockouts right now. Stockouts suck for everyone. Your store loses the sale. Your suppliers lose the order. The customer is disappointed. Hoarders might benefit in the short-term but if their timing is wrong, they have to figure out how to unload a shed...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.