Shopify articles - Page 54

Three product types to focus on for repeat customers

When deciding on which products to promote, you can take on a long-term view by looking at the product's Repeat Purchase Rates. A product that leads to more repeat orders is more valuable than a product that only one-time customers buy. This value means the products are worth optimizing with...

Educating new customers by sending a mini-booklet with each order

In my garlic order this year the farmer sent a small booklet. It's under 16 pages but beautifully designed. Hand drawn art, thick cardstock paper, with silver ink on black for the cover. Inside are descriptions and histories of all of the garlic families, information on how to grow and...

Testing out different advice to find the best results

This year I tried to save lettuce seeds from my garden. We grew a few plants we liked, let them go so seed, and then harvested the seeds. I found a few different how-tos on what to do but the first three times I tired it, the seeds wouldn't germinate...

Taking measurements to find the just-right zone

Since upgrading the heating and air in our house last year, I've had more control about the temperature my office is. As I start to feel too cold or hot I can turn it on, without having to adjust the whole house's temperature. The problem is that it replies my...

Even the best marketers forget about retention

Savvy marketers will calculate their Customer Acquisition Cost (CAC) to make sure they are acquiring customers cheaply enough to turn a profit. Most of that goes towards upfront costs like advertising or paid deals, leaving very little to actually retain a customer. Which is silly because retaining the customer will...

Discovering which products bring back the most repeat customers

Your products have a few purposes but two important ones are: contribute to your Shopify store's profit satisfy the customer so they come back and buy again later Satisfying the customer vs making the customer happy is a whole multiple-article discussion that we'll leave for now. Getting a customer to...

Most valuable 80/20 customer segments for your Shopify store

As a follow-up to my article about which segments to focus on, you can take a more precise approach. Each cell in Repeat Customer Insights' Customer Grids is about 4% of your customer base. (The grid isn't strictly 4% though due to how the algorithm works but it's good for...

The better way to find the popular pages in your Shopify store

Figuring out how online customers end up in your store is valuable. Find inexpensive sources that create the best customers and you'll be on your way to a sustainable marketing system. Normally stores will look at the Site Content in Google Analytics to find which pages receive the most traffic....

Pick two to succeed

October. The month of bags of candy, leaves changing color, and the rush to get everything done before the holiday sales season starts. If you're feeling stressed or overwhelmed, try this to reduce the pressure: Pick two projects or campaigns that you want to succeed. Focus your time on them....

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