There are innumerable optimizations you can try in your Shopify store. But boiled down they all fall into two groups: adding something positive removing something negative Optimize your images to make them smaller and load faster? Removing negative (the time for the page to load). Upsell a product on your...
Yesterday I was going through the sales process for Repeat Customer Insights and assigning one metric to watch for each stage of the process. I'm doing this so I have a focus for optimizations. At a glance I can see where problems arise and the overall health. (I'm also using...
I took some time to clean out my email folders yesterday while automated tests were running for Repeat Customer Insights. Mostly I was archiving and unsubscribing from old emails and senders that I don't read anymore. A fast way I do this is to sort by the sender and then...
When deciding on which products to promote, you can take on a long-term view by looking at the product's Repeat Purchase Rates. A product that leads to more repeat orders is more valuable than a product that only one-time customers buy. This value means the products are worth optimizing with...
In my garlic order this year the farmer sent a small booklet. It's under 16 pages but beautifully designed. Hand drawn art, thick cardstock paper, with silver ink on black for the cover. Inside are descriptions and histories of all of the garlic families, information on how to grow and...
This year I tried to save lettuce seeds from my garden. We grew a few plants we liked, let them go so seed, and then harvested the seeds. I found a few different how-tos on what to do but the first three times I tired it, the seeds wouldn't germinate...
Since upgrading the heating and air in our house last year, I've had more control about the temperature my office is. As I start to feel too cold or hot I can turn it on, without having to adjust the whole house's temperature. The problem is that it replies my...
Savvy marketers will calculate their Customer Acquisition Cost (CAC) to make sure they are acquiring customers cheaply enough to turn a profit. Most of that goes towards upfront costs like advertising or paid deals, leaving very little to actually retain a customer. Which is silly because retaining the customer will...
One way to evaluate which products to promote is to look for the ones that create more repeat buyers. To do this, you'll want to calculate the Repeat Purchase Rate for each product, preferably based on the first order. Repeat Customer Insights does this for you automatically in the First...
Your products have a few purposes but two important ones are: contribute to your Shopify store's profit satisfy the customer so they come back and buy again later Satisfying the customer vs making the customer happy is a whole multiple-article discussion that we'll leave for now. Getting a customer to...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.