Shopify articles - Page 53

Taking measurements to find the just-right zone

Since upgrading the heating and air in our house last year, I've had more control about the temperature my office is. As I start to feel too cold or hot I can turn it on, without having to adjust the whole house's temperature. The problem is that it replies my...

Even the best marketers forget about retention

Savvy marketers will calculate their Customer Acquisition Cost (CAC) to make sure they are acquiring customers cheaply enough to turn a profit. Most of that goes towards upfront costs like advertising or paid deals, leaving very little to actually retain a customer. Which is silly because retaining the customer will...

Discovering which products bring back the most repeat customers

Your products have a few purposes but two important ones are: contribute to your Shopify store's profit satisfy the customer so they come back and buy again later Satisfying the customer vs making the customer happy is a whole multiple-article discussion that we'll leave for now. Getting a customer to...

Most valuable 80/20 customer segments for your Shopify store

As a follow-up to my article about which segments to focus on, you can take a more precise approach. Each cell in Repeat Customer Insights' Customer Grids is about 4% of your customer base. (The grid isn't strictly 4% though due to how the algorithm works but it's good for...

The better way to find the popular pages in your Shopify store

Figuring out how online customers end up in your store is valuable. Find inexpensive sources that create the best customers and you'll be on your way to a sustainable marketing system. Normally stores will look at the Site Content in Google Analytics to find which pages receive the most traffic....

Pick two to succeed

October. The month of bags of candy, leaves changing color, and the rush to get everything done before the holiday sales season starts. If you're feeling stressed or overwhelmed, try this to reduce the pressure: Pick two projects or campaigns that you want to succeed. Focus your time on them....

Examples of common marketing assets

Here's a list of various marketing assets that you can build or might have already. Remember, a marketing asset is something that can be reused that will improve your store's marketing. These are clear marketing assets: Website with relevant content Educational article or story Email list that provides value to...

You have marketing assets you've forgotten all about

Continuing the conversation on marketing assets, sometimes you might miss ones that you already have because you think they aren't reusable. I've seen people set the bar so high that they'll only count things that will run forever without any further work. Those are passive marketing assets and are rare....

A simple definition of marketing assets

A marketing asset is anything that can stand the test of time and improve your store's marketing. The test of time means that they create on-going benefits for you after they are launched or that they can be re-used indefinitely. Emails you sent to customers meet that, but an email...

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