Shopify articles - Page 52

Convince customers to place early holiday orders

With the start of the holiday season imminent, you might want to consider starting early. By getting some customers to order now, before the main rush, you'd be able to spread out the ordering spikes. That means less daily volume of orders to process, less risk of stock-outs, and a...

Only 9 weeks left in 2021 for marketing

Last week I was going through the list of books I want to read to figure out what I'd like to finish up this year. I noticed there were only 10 weeks left which means I can finish 5-20 books (depending on size, etc). That thought got lodged in my...

Bank some email subject lines for later

Before the holiday season gets in full swing, take a few minutes to brainstorm extra email subject lines that you can hold in reserve. Writing good copy can take a lot of focus. Focus you might not have in the heat of the season. If you have 3-5 subject lines...

November is coming

As October starts to wrap up, I wanted to remind you about a deadline coming up for my app Repeat Customer Insights. We're now near November 1st which is the next time the app saves the snapshots of the Customer Grid analysis. This is where it saves how your Customer...

There's only two ways to optimize your Shopify store

There are innumerable optimizations you can try in your Shopify store. But boiled down they all fall into two groups: adding something positive removing something negative Optimize your images to make them smaller and load faster? Removing negative (the time for the page to load). Upsell a product on your...

Tracking retention for different types of Shopify stores

Yesterday I was going through the sales process for Repeat Customer Insights and assigning one metric to watch for each stage of the process. I'm doing this so I have a focus for optimizations. At a glance I can see where problems arise and the overall health. (I'm also using...

Inconsistent emailing leads to subscribers ignoring your email

I took some time to clean out my email folders yesterday while automated tests were running for Repeat Customer Insights. Mostly I was archiving and unsubscribing from old emails and senders that I don't read anymore. A fast way I do this is to sort by the sender and then...

Three product types to focus on for repeat customers

When deciding on which products to promote, you can take on a long-term view by looking at the product's Repeat Purchase Rates. A product that leads to more repeat orders is more valuable than a product that only one-time customers buy. This value means the products are worth optimizing with...

Educating new customers by sending a mini-booklet with each order

In my garlic order this year the farmer sent a small booklet. It's under 16 pages but beautifully designed. Hand drawn art, thick cardstock paper, with silver ink on black for the cover. Inside are descriptions and histories of all of the garlic families, information on how to grow and...

Testing out different advice to find the best results

This year I tried to save lettuce seeds from my garden. We grew a few plants we liked, let them go so seed, and then harvested the seeds. I found a few different how-tos on what to do but the first three times I tired it, the seeds wouldn't germinate...

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