Shopify articles - Page 52

Draft a letter about supply chain delays now, before you need it

One bit of prep you can do is to check and make sure you have a template ready for supply chain issues. This is more "our entire replenishment order from a supplier has been delayed" and not "your package will be a few days late". Given all the issues everyone's...

2021 holiday app performance report for Repeat Customer Insights

With Black Friday and the winter holidays coming up soon, I've updated the Shopify Apps holiday performance report for Repeat Customer Insights. This overview outlines how the app performs and how it might be impacted by the holiday order volume. The summary is, running Repeat Customer Insights in your Shopify...

What is a campaign?

I've been writing about campaigns for years and haven't made something clear. Campaigns aren't just email marketing campaigns. I might write about them in that sense a lot, but that's because email marketing is where my expertise lies. Campaigns can also be advertising campaigns. Or social media campaigns. Or letter...

A checklist for building better campaigns

When you're starting a new campaign, email or otherwise, there's a checklist of things you need to think about. What's the purpose of this campaign, for the subscribers? What are they going to get out of it? What's the purpose of this campaign, for your Shopify store? Who should get...

Is November or December a better promotion month for your store?

Another useful Cohort analysis you can do with Repeat Customer Insights is to compare how November performs versus December. November has Black Friday / Cyber Monday but also has quite a bit of "I'll wait for it to go on sale" in the beginning of the month. December has most...

Ending an optimization before it's fully grown

This past weekend I pulled out the winter squash, the last of my summer plants. It was still growing slowly as the temperatures haven't dropped low enough yet, but it was growing v e r y slowly and I needed that space to plant the next plants (fava beans). That...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.