Shopify articles - Page 52

Where's the order?

The other night I ordered some books directly from a mid-sized publisher. The ordering process was okay (they use WooCommerce) but later I noticed I never got an order confirmation email or receipt from them. By that time I had closed the tab already and so I had to dig...

Get serious with growing your repeat customers

Let's say you decided to start getting serious about growing your repeat customer base. With all the advice out there, where do you start? There are three things I'd recommend. They are a mix of tactics that are effective, target common weak points in Shopify stores, and areas that can...

JSON-LD for SEO acquired by my favorite person

Hey there, I have news for you about my Shopify app, JSON-LD for SEO. As of May 1st it will be under new ownership: Ilana Davis (my wife) will be acquiring it for her company. She's been involved in the app behind the scenes since the early days. She decided...

What's a good Repeat Purchase Rate for Shopify stores?

Some Shopify store owners have asked, what's a good Repeat Purchase Rate? 25% is what I consider the low-bar. Some large-scale studies have found 27% to be the average Repeat Purchase Rates but that's only an average. I've seen stores with 60%+ and stores with single digits. The higher the...

Important metrics to watch in your Shopify store

Yesterday I wrote about watching over the right metrics and how that can help detect problems before they get too large (assuming you act on the metrics which I procrastinated on). When you run a Shopify store there are 100s of metrics you can track. Here's a few that I'd...

Watching over the right business metrics

With my email marketing I focus on just two metrics: sales number of people sent my daily Shopify tips The reason for the first is oblivious, I need to make sales to stay in business. The number of people sounds like a vanity metric but I don't use that to...

How often does customer behavior change?

I was asked recently: How often does customer behavior change? Every day. Every day new people can decide to become your customers. Every day current customers can decide they are happy with your products and check back to see what you're selling. Every day past customers can decide to try...

Use backups to protect against total failure

This morning I saw that something tore out my baby walking stick kale. This was one of the main plants I was looking forward to growing this year. Its stem was pulled out of the ground and picked clean of leaves. It sucks, but I had the foresight to have...

Squeeze a bit more trust into your Shopify store

I'm going to plant some squash and chia in one of the garden beds. Both plants that need a lot of heat to grow. With spring just getting started, that bed is empty and will be empty for another month at least. So I planted a 100 or so radishes...

Deciding when a product isn't worth selling anymore

Last week I was talking with a business owner friend who was struggling with their product mix. They sell two products, an entry-level and a more premium product. The premium product is multiple time more expensive but the entry-level one was selling better. But something wasn't right and they were...

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