Shopify articles - Page 51

Big orders are a distraction from long-term Shopify store success

One thing the RFM analysis will teach you is that the biggest spenders aren't always the best customers. How recently and frequently a customer buys are more important. Big spenders are nice when they buy but if they are only one-time customers you won't get much long-term benefit from them....

One more weekend

With only one more weekend and 10 weekdays left before Christmas, now's the time to be using any last-minute promotion ideas you have. A solid last minute promotion idea is the "buy a gift card as a gift, get one for yourself". Done right, these can sell all the way...

Tiny tip: use UTM codes for attribution

Today's tiny tip is to get familiar with Google's UTM codes. They sound technical but really are just a set of standardized text you can add to a url to make it easier to track where your customers are coming from and going to. Most of the time you'll create...

Missing shipping expectations causing customer defection

Near the end of last month I ordered something from a Shopify store. It shipped with a 5-7 business day delivery but was stuck in the "label created, waiting on package" for a week. The store marked it shipped in Shopify a week before their carrier received it. It's now...

Unstick your stuck AOVs

You can make Average Order Value (AOV) more useful by segmenting it. Instead of having one AOV for your store as a whole, you have an AOV for each major traffic source, for each major customer segment, or even for customer cohorts. That'll give you more visibility into what's going...

Skewed up Average Order Values

Average Order Value (AOV) is a metric used all over in ecommerce and retail. But it sucks at some things. If your store a range of order sizes like very small and/or very large orders, then it can get off. Stores with wholesale customers buying in their regular store see...

How does your customer base evolve from month to month?

With December here, now is a good time to look at how November changed your customer base. Are more customers becoming loyal and frequent buyers? Or are more defecting and not coming back? Are customers spending more money in each order, or less? The month-by-month Customer Grids in Repeat Customer...

Don't let customers bounce away from out-of-stock products

If a customer lands on an out-of-stock product, there's a good chance of them leaving your store entirely. Especially if they came from an organic method like Google. If a product's out of stock and you know you won't get any back soon, add a message to its product description....

We now return you to your regularly scheduled programming...

With Black Friday and Cyber Monday behind you for the year, now it's time to start executing the regular portion of your holiday marketing. You'll still want to use the tactics you've started with and used throughout the year. e.g. sales, discount days, time scarcity, etc. It's just now at...

The cost of innovation

Last week I was writing about how most innovation is a waste for your Shopify store. Let's look at a common software example. Say you want to add a banner message to mention your new sale but the one that came with your Shopify theme doesn't do what you want....

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