When you start to build a loyalty program, you have a ton of decisions to make. One is if you want to offer different levels of rewards and if so, what should those levels be. You can make a guess and use something like 10 orders but that's probably going...
Yesterday the sun came out enough so I snapped a handful of garden photos. Not for Instabooktweet cred, for tracking. For the past year on the equinox and solstices (or close to them), I take reference photos of the sunlight locations. It's been cloudy and rainy here so I've had...
We have a side yard that's difficult to grow in. Last year I planted a variety of things and only two survived. The area gets lots of sun in late spring and summer but nothing in other seasons so many of the perennial plants struggle. It sucks to put things...
Knowing where customers come from is important for customer analysis. When you know which sources create quality customers, you can shift more resources to them and away from low-quality sources. Repeat Customer Insights will now analyze and breakdown which acquisition sources lead to customers on a per-cohort basis. This will...
Julie replied to my article about finding loyal, high-spending customers with a question: I'd love for you to do a follow up email explaining what to do with or for (gifts?) those high spenders in our store(s). What you use for gifts will depend on a lot. Your merchandise, margins,...
Once you calculate your Shopify store's average orders per customer, you have the data needed to answer a variety of questions. Should you design a loyalty program around 5 orders or 10 orders? When should bonus gifts be added to an order? Are customers only ordering a second or third...
Recently we decided to get rid of our old couch. Not wanting to chuck it into the trash, we looked at ways to recycle it. After a bit of searching we found one place that advertised $40 to recycle it. By the time we got through checkout that price ballooned...
There's a new metric added to Repeat Customer Insights, Average orders per customer: This will tell you how many purchases you could expect an average customer to make. Some will make more orders, some will make less, but on average you'll get this many orders from them. You can use...
You're not required to have a loyalty program to have loyal customers. The programs are just one way to organize different incentives you offer to customers. Instead of different deals or coupons, the customer would typically earn points that they can use to buy an incentive they want. Customer loyalty...
I was thinking, if I had to pick one and only one metric to look at for customer analysis, I think I'd pick Recency. That's the first part of the RFM model and while I'd rather use the whole model, the Recency would be a good single metric. Recency tracks...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.