With the holiday season wrapping up, have you contacted your best customers with a non-marketing email yet? Something that thanks them for being a customer, offers them something entertaining (e.g. joke or story), or something other than a direct call to buy from you. Even though everyone is flooded with...
As the holiday shipping deadlines close over the next few days, you're bound to see a decrease in the number of shipped orders. Your retail or pick-up orders have a bit longer to go depending on how long you stay open. That means you're close to the end of the...
Last year I had problems with squirrels digging up and eating most of my fava beans. This year, upwards of 10x more fava beans are growing with no squirrel trouble. What changed? I tested a new process. Last year I planted most of the beans while the squirrels were digging...
One thing the RFM analysis will teach you is that the biggest spenders aren't always the best customers. How recently and frequently a customer buys are more important. Big spenders are nice when they buy but if they are only one-time customers you won't get much long-term benefit from them....
With only one more weekend and 10 weekdays left before Christmas, now's the time to be using any last-minute promotion ideas you have. A solid last minute promotion idea is the "buy a gift card as a gift, get one for yourself". Done right, these can sell all the way...
Today's tiny tip is to get familiar with Google's UTM codes. They sound technical but really are just a set of standardized text you can add to a url to make it easier to track where your customers are coming from and going to. Most of the time you'll create...
Near the end of last month I ordered something from a Shopify store. It shipped with a 5-7 business day delivery but was stuck in the "label created, waiting on package" for a week. The store marked it shipped in Shopify a week before their carrier received it. It's now...
You can make Average Order Value (AOV) more useful by segmenting it. Instead of having one AOV for your store as a whole, you have an AOV for each major traffic source, for each major customer segment, or even for customer cohorts. That'll give you more visibility into what's going...
Average Order Value (AOV) is a metric used all over in ecommerce and retail. But it sucks at some things. If your store a range of order sizes like very small and/or very large orders, then it can get off. Stores with wholesale customers buying in their regular store see...
With December here, now is a good time to look at how November changed your customer base. Are more customers becoming loyal and frequent buyers? Or are more defecting and not coming back? Are customers spending more money in each order, or less? The month-by-month Customer Grids in Repeat Customer...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.