Wes recently asked if having each product variant in the structured data was a good idea. Yes. Next question please... But jokes aside, each variant of a product is supposed to be shown in the structured data as an Offer. An Offer is details about how a seller (you) is...
Yesterday I saw a chilling sight. While passing a restaurant that closed recently, there was a dumpster outside full of paperwork from the restaurant. Payroll paperwork. Dozens of boxes worth dating back to the '80s. Just sitting out on a busy street in a dumpster in plain sight of everyone....
I struggled with my running all last year. Various excuses kept me from doing it regularly. I went back to the basic habit building that worked well for me and committed to running for 10 minutes everyday. It's so little that it's easier to do it than to worry about...
A JSON-LD for SEO customer was planning their product organization last week and were questioning if they should use a product for each style or if they should group them and use variants. It all depends on how different they are and how much unique content each variant of a...
A JSON-LD for SEO customer shared a screenshot of a SEO app with me. Two options caught my eye: Does "Show random product rating between 4 and 5 stars" and "All products have 5 stars" sound like something you should enable? Probably not, unless you like fake reviews and spam....
One goal a lot of Shopify stores have is growth. More sales. More customers. More profit. You have to be careful with growth though... There are downstream problems that can break your company if you're not mindful of them. Did you just 5x your traffic? Great, but can your store...
Last week I finally battled the paperwork. I've gone digital as much as possible but there are always holdouts that accumulate. Especially when you just keep stacking it for four years. So last week I scanned, shredded, filed, and archived my way through the various piles. To-be scanned. To-be filed....
Yesterday Anna was asking about image alt text and I realized that I haven't written much about it before: I have a lot of pictures on my site, and Shopify makes it easy to add an alt tag to each image. I always get confused though. How many words is...
Last night a friend was sharing how he's going through his site and doing a content audit. He was focusing on throwing away content that doesn't get any traffic or is focused on topics outside his main market. He was struggling with what to do with his best pages though....
Every now and then I'll hear from a customer who lost some of their Rich Results. I can't find anything wrong with their structured data but after a bit of sleuthing into their history often I uncover that Shopify closed their store. Shopify does this when a store fails to...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.