Sometimes customers aren't sure which product they should order, no matter how much information you give them. I had this happen when I ordered a new running nutrition mix. Did I want unflavored, lemon/lime, orange, or berry flavor? Berry might be good but how berry is berry? Too-berry? Luckily the...
RFM scores are built from three components: Recency, Frequency, and Monetary. Though they are scored the same, they act differently. Recency is an odd one and can look the most chaotic for some. That's because Recency will start to decay from the moment a purchase is made and get lower...
I was thinking about what garlic to grow next fall and began browsing descriptions online. Last year my 1st and 2nd pick were sold out because I didn't plan ahead. I came across one seller who has a bunch of new types, many from wild garlics they've been collecting and...
Yesterday I was talking with someone about their Google Analytics setup. Since they were using a 3rd party platform to sell their product, they weren't able to get most of their funnel metrics. The platform sends some basic data to them (e.g. traffic amounts, urls) but no referal, campaign, or...
Here's some ideas you can use to fill out your new customer welcome campaign. Longer form product reviews Founder's story, company history Customer service resources Customer successes Other brands that you trust (not competitors but others who are similar to your brand) Product tutorials Uncommon uses for your products Peeks...
When creating a new customer welcome campaign you have to strike a balance between educational and pitching. If you go pure education, you run the risk of only the most motivated customers buying. If you go pure pitching, you run the risk of pissing off new customers and never seeing...
Recently a subscriber was asking how the Customer Grid in Repeat Customer Insights knows which segments to give to each customer. There are three Customer Grids in the app: Recency-Frequency (RF) Grid Frequency-Monetary (FM) Grid Recency-Monetary (RM) Grid Each grid combines two parts of the RFM scores. One score is...
The other night I ordered some books directly from a mid-sized publisher. The ordering process was okay (they use WooCommerce) but later I noticed I never got an order confirmation email or receipt from them. By that time I had closed the tab already and so I had to dig...
Let's say you decided to start getting serious about growing your repeat customer base. With all the advice out there, where do you start? There are three things I'd recommend. They are a mix of tactics that are effective, target common weak points in Shopify stores, and areas that can...
Hey there, I have news for you about my Shopify app, JSON-LD for SEO. As of May 1st it will be under new ownership: Ilana Davis (my wife) will be acquiring it for her company. She's been involved in the app behind the scenes since the early days. She decided...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.