Another strategy change during a recession is to stop big rebrands and big redesigns. They have their places, but many times big changes will cause drops across the board until the new stuff has been re-optimized (unless the post-launch optimization is skipped). In their place it's safer and easier to...
Refocusing on SEO in a recession can be a great strategy. It's possible for it to become a no/low-cost traffic strategy that'll persist into the economic recovery. You can do much of it yourself and many tools can be purchased for a one-time payment or can be used for a...
Now that the US is officially in a recession as of February and other nations are or are close to it themselves, it's time to open up your recession playbook. Recent events have hinted at what was going on and many stores have already started to shift their strategies. Hopefully...
With all of the data and reports included in Repeat Customer Insights now, it can become difficult to know where to get started. Once you know which report includes what, it's easy to get back to it but if the dozen or so reports are new to you it's easy...
Today's tiny tip is a simple one, but it could find some major improvements in your Shopify store. That's to go through your checkout process. Add an item to your cart, start checkout, enter your address, pay, and end up on the order confirmation page. This is the critical path...
Recently I was asked how a new Shopify store should get started with their marketing. They were considering SEO and Google Ads but ran into problems with both and wasn't sure where to start. Roughly I'd recommend getting your analytics, structured data, and Rich Results started first and then then...
On Sunday we taught our daughter a new card game. It's meant for older players but since it was a favorite game my wife and I played in the past, we wanted to see if she could pick it up. While it was difficult and took longer to play than...
Whenever you move a page from one url to another, you should setup redirects so the old url still works. This is even more important when you switch domain names, as that's a chief cause of sudden SEO loss. Shopify has built-in URL redirects but sometimes developers will reach for...
When I first built the Cohort Report for Repeat Customer Insights, I was limited by the amount of data I could show. Due to Shopify's design for embedded apps, large pages would get chopped off and become messy. Since moving the app outside of Shopify's admin area, I've been able...
If you want repeat customers, you have to email them. Sure some might come back on their own or when they see you on social media. But you'll have no control when that happens. Sending an email, even a simple one, will let you decide when you want customers to...
Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.