Last week I was writing about how most innovation is a waste for your Shopify store. Let's look at a common software example. Say you want to add a banner message to mention your new sale but the one that came with your Shopify theme doesn't do what you want....
Innovation is touted as an always great thing. Something that every company needs but only the best companies can accomplish. The thing is, a lot of innovation is worthless or even harmful for your store. Innovation around your core competences are great. Innovation around how your store functions are a...
With the busy season coming up for most Shopify stores, now is the time to stabilize your store and get everything running smoothly. One important step is to make sure you have a backup of your Shopify theme. You can use an app for that but even if you do,...
How you handle new customers during the next couple of months can have a dramatic impact on next year's revenue. Often you'll pick up new customers during the winter holiday months, only to have them never come back again. Some will be gift buyers. Some will be deal hunters. Some...
One bit of prep you can do is to check and make sure you have a template ready for supply chain issues. This is more "our entire replenishment order from a supplier has been delayed" and not "your package will be a few days late". Given all the issues everyone's...
With Black Friday and the winter holidays coming up soon, I've updated the Shopify Apps holiday performance report for Repeat Customer Insights. This overview outlines how the app performs and how it might be impacted by the holiday order volume. The summary is, running Repeat Customer Insights in your Shopify...
An update for the Cohort Report in Repeat Customer Insights has been released. This update changes the Customer Orders by Cohort. Previously the first column, Month 0, would show how many new customers bought in the initial month. This is the same as the cohort size as a whole. That...
I've been writing about campaigns for years and haven't made something clear. Campaigns aren't just email marketing campaigns. I might write about them in that sense a lot, but that's because email marketing is where my expertise lies. Campaigns can also be advertising campaigns. Or social media campaigns. Or letter...
When you're starting a new campaign, email or otherwise, there's a checklist of things you need to think about. What's the purpose of this campaign, for the subscribers? What are they going to get out of it? What's the purpose of this campaign, for your Shopify store? Who should get...
Another useful Cohort analysis you can do with Repeat Customer Insights is to compare how November performs versus December. November has Black Friday / Cyber Monday but also has quite a bit of "I'll wait for it to go on sale" in the beginning of the month. December has most...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.