Shopify articles - Page 63

Overselling and upsetting customers

Last week we had an appliance delivery scheduled from Home Depot. We got the reminder email and phone call to remind us to be around. Then two days before the delivery we got an automated call saying the appliance was back-ordered for three months and our new delivery date would...

The first purchase matters

How a customer first purchases from your store matters. If they came in from a friend's referral, they'll likely trust your store and have a positive experience. Even if small things don't go right. If they clicked on an ad that interrupted their free time, they're likely to have missed...

Giving away too much revenue due to a segmenting mistake

The other day I received an offer to fill out a survey to get 10% my next order at a store I buy from frequently. Minutes later, I got a second offer but this time for 15%. Same email. Same survey. Sent to my same email address. Different discount. Of...

From 3 to 16,000. Be prepared for excess

Yesterday morning I finished saving seed from my three best kale plants. The plants were tasty and lived from last summer until recently. Normally you'd pull them when they started to make seed and put something else in, but I decided to save their seed and try to breed my...

Why should your customers come back to your store?

What reason are you giving customers to come back and buy again? Why should they buy from you instead of someone else? Are you the sole manufacturer of a product that has no substitutes? Does your product solve a pressing problem in their life? Is the ordering process in your...

What to do when things grow like weeds

Two of our tomato plants are growing like weeds. So much so that I've trimmed off large branches and stuck those into some pots. Now a couple of weeks later, those branches have grown into full plants and are starting to make their own tomatoes. The other tomatoes we planted...

How the First Product Analysis report shows customer behavior

Recently a Repeat Customer Insights customer was asking about the First Product Analysis worked. You can think of the First Product Analysis as segmenting customers based on which product(s) they had in their first order. It tracks their later behavior and summarizes it in their metrics (LTV, RPR, etc). For...

Focus on email driving purchases and not list-building

I have a history of reading a lot (getting back into the habit right now). As part of my reading I take a lot of notes, which themselves become mini-books. One thing I started doing years ago was to create directives from my notes for each book. Directives are compressed...

Use the time you have now to prepare for the winter season

The past couple of weeks I've been getting ready for the autumn/winter growing season. Even though summer just started, it'll take awhile for seeds to grow into baby plants that can be planted. If I wait a month or longer, I'll miss my window before winter hits. In your store...

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