Shopify articles - Page 64

Watching Memorial Day weekend to monitor the recovery

With Memorial Day weekend coming up, stores are going to get a preview of how customer behavior has been changed from the pandemic and shutdowns. Some stores and segments might see their usual spike, while others might not notice anything at all. This can be a preview of the remainder...

What to check first if your Shopify store sales have dried up

I've been hearing rumors of many Shopify store and ecommerce stores in general starting to see sales dry up. It could be due to COVID changes, economic stagnation, or any number of other factors that impact buying behavior. Checking your sales and order counts is one way to see if...

When to stop marketing to lukewarm customers

One question I hear often is when should a store stop marketing to lukewarm customers. In Repeat Customer Insights I'd recommend using the advice in the automatic segments. It's recommendations will include recommendations to not market, for example in some of the defected customer segments. But if you don't have...

How marketing strategies mirror plant lifecycles

Last week I received a couple of perennial kale plants along with seeds to grow another couple hundred. Perennials are useful food plants. Since they can live for years they take more planning and patience than annuals (which will only live for a year-ish). You have to research what kind...

Analyzing my app's "products" to find improvements

I've been wondering which areas of Repeat Customer Insights were most used by customers so I can prioritize my time. Yesterday I started an analysis to look at the "traffic" for each report. If I consider each report as it's own product, then use a lot of the product analysis...

Do you know why you're marketing?

Before you start any marketing or campaign you need to be clear what you goals are. Trying to increase sales will be different than trying to increase retention or reduce cart abandonment. A specific and measurable goal is ideal but even a rough idea of what you're wanting to accomplish...

How different discount strategies can change customer behavior

A Repeat Customer Insights customer was asking about how to combine the automatic segments with a discounting strategy they're considering: We want to offer larger discounts for vip and loyal customers, smaller more frequent discounts for low aov or average customers etc Discounting can have a major influence on customer...

Variety is the spice of your store

Sometimes customers aren't sure which product they should order, no matter how much information you give them. I had this happen when I ordered a new running nutrition mix. Did I want unflavored, lemon/lime, orange, or berry flavor? Berry might be good but how berry is berry? Too-berry? Luckily the...

How your customers automatically decay with RFM

RFM scores are built from three components: Recency, Frequency, and Monetary. Though they are scored the same, they act differently. Recency is an odd one and can look the most chaotic for some. That's because Recency will start to decay from the moment a purchase is made and get lower...

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