One thing I've been wondering has been the impact of the COVID-19 crisis on long-term customer behavior. With April over, there's now a couple of months of data that can be used to see the actual impacts for your Shopify store. In Repeat Customer Insights the Customer Cohort report would...
With the weather improving, last weekend we took a plant inventory at our new house. There are dozens of plants around the yard and we had no clue what half of them where. So with a plant identification app and a couple of hours of time, we photographed and documented...
I've started taking a stronger interest in my own SEO process recently. For most of 2019 I was doing the minimum for much of it (e.g. creating content, adding structured data). But with the growing importance of having stable, low-cost marketing channels I've renewed my focus in it. And oh...
Now that unpacking is mostly done, we've been doing some work around the house. Last week we had an electrician come by and upgrade a lot of our writing so it's grounded. The quotes we received for a rewire were a bit too high for us so we opted to...
A Repeat Customer Insights customer was asking about how the Frequency scores are calculated: How are your coming up with your frequency scores of 1-5? I get the recency and grading methodology but would like to better understand how those are being calculated. All three of the RFM scores are...
With Spring heating up competition for merchants, I'm having a lot more stores asking me for product review app recommendations. Those apps can be a conversion booster for social proof but many where impacted by Google's algorithm update last September/October. Given the amount of (in)action I've seen by them, I've...
When working on your product descriptions it's important to use all of the words customers use. I was searching our hardware store's website for a crowbar but their search turned up nothing. Even with different spelling combinations. Odd... I did a more general search to see if there was an...
The other day my wife saw a sweatshirt she really liked on sale. She grabbed it and a few other things for our kiddo at the same time. But when it came time to ship, it turned out that the sweatshirt wasn't in stock and the order was shipped without...
A Repeat Customer Insights customer was asking how to filter the exported customer list to find specific segments for their analysis. In Google Sheets: Load the customer export into a new spreadsheet or sheet Use Data > Create a Filter on the columns Then click the filter icon on the...
A customer emailed me about Repeat Customer Insights: Interested in your app. How technical do I need to be to install and utilize the app? Installing is easy, once you authorize the payment it'll get your data from Shopify and run the analyses automatically for you. I've tried to make...
Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.