Another homepage copy tip for Shopify stores. If you're showing your newest/latest products as a collection list on the homepage, remove it. Most new products are unproven with unproven conversions. By showing them on the homepage you're stealing attention from your best products. If you still want to highlight new...
We're members in a local store's loyalty program. They sent out an email last week, it was short but it thanked us for supporting them during the pandemic and gave us a small coupon. Nothing groundbreaking or innovative. Just a reason for the email and a simple loyal customer offer....
Free samples are a great way to create interest for products your current customers are unfamiliar with. It could even be a different variant. A new flavor, different color, different material, etc. One thing I rarely see stores doing is to send unsolicited samples to customers. Instead of just talking...
Over winter I planted about 20 trees and shrubs, most of them dormant. Now as spring starts to warm everything up, the majority of them have come alive and started to grow. But a few haven't. I don't know if they didn't like being uprooted and shipped, the area they...
Your homepage is probably one of your most popular pages in your store. One conversion boost is to put your best products on display, front and center. Ideally, you'd use the products which produce the best customers (e.g. highest LTV) like what Repeat Customer Insights measures but you can settle...
I forgot my anniversary last month. Not my wedding anniversary... the anniversary of when I started to write these daily emails. Back in February 2017 I started them as an experiment. At the time I was writing weekly to educate people about topics my Shopify apps help with, but felt...
Yesterday I told a story about an opt-in giveaway I signed up for (opt-in to win prizes from a few companies, etc, etc). Today I want to share some details about how that giveaway delayed an order for one of the companies. I was browsing this store and getting ready...
I entered one of those opt-in giveaways a couple of weeks ago. You've probably seen them, it's a co-marketed by a few companies with a "win all these prizes" for opting in, social sharing, etc. I knew and trusted about half the companies so I wasn't worried about the spam...
With the expansion of our garden we're anticipating a lot more veggies this year. Potentially more than we can harvest, eat, and give away. Over the winter we got a food dehydrator and have been practicing dying food for storage. It's a bit of work and unnecessary right now (who...
Yesterday I called in a wholesale grocery order and chatted with the salesperson a bit. Instead of just taking the order, he asked me some questions about what I was going to use things for. Turned out, because I've never learned the specific food service jargon I was ordering the...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.