At some point it's not worth it to market to some customers for reorders. They might be unresponsive. They might be chronic returners. Or they might just cost too much to reach so even when they do order, you're not turning a profit. Your limit will depend on how much...
It's useful to see how your order volume changes over-time. It'll give you a different perspective than total sales. Combine the two you can learn a lot about your overall business health. If your order volume has increased and your total sales have increased, you're growing. If your order volume...
I started saving garden seeds this year. As part of the process I'm doing germination tests on them to make sure they're viable and likely to grow. The tests involve keeping them wet and checking on them every few days while recording their progress. The details aren't important here. What...
Repeat Customer Insights has received updates to its data analysis and insights engine. Now the Store Analysis and Customer Purchase Latency reports will automatically compare the various metrics to how they performed in the past. You can select any year or quarter available in your account and the app will...
This year the garden has been yielding so-so. Some plants are crazy productive (tomato, kale) while others failed (spinach) or grew slowly (lettuce, potato). It makes sense though. This is the first year for most of it and the second year for the rest, so the soil and ecosystem as...
A Repeat Customer Insights customers was asking about how the cumulative orders in the Cohorts Report work: Why doesn't the sum of month 1 to n on the cohort customers % match the nth month for the cumulative cohort %? The percentages are based on how many unique customers have...
I was thinking about what can be done to make this year's holiday rush better. I put together this checklist for Shopify stores to maximize the value from new and repeat customers. Give customers a reason to subscribe to your emails. New customers are added to a New Customer Welcome...
The RFM model works really well for large stores. With 125 unique segments, there's a lot of fine-tuning potential. For smaller stores (and stores that don't want to fiddle), it might be too much as it is. Say you get 500 orders per month (6,000 per year). That means you'll...
Jed was asking about which segments in Repeat Customer Insights to focus their effort on 80/20 style. If it was my store and I could only focus on 20% of customers, I would pick the Loyal and VIP (RF) segments. They are the most loyal customers and would be most...
I learned last week that a few email marketing systems will automatically unsubscribe your customers if they place an order in Shopify and don't check the Accept Marketing checkbox in checkout. It's commonly listed in checkout as "Keep me up to date on news and offers" or "Email me with...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.