Boxes. That's what much of my life has become. Anyone who has moved understands how unpacking boxes will take over all of your free time for weeks afterwards. I'm chipping away at it little by little. Unpack a box and wash some plates in the morning. Move some books to...
Last weekend we moved. Weeks of planning and hours of packing all cumulated in moving about a 1/4 mile away. It sounds silly to put that much work into such a short move but it's already made a world of difference. Even though we now have weeks of unpacking ahead...
Your actions influence your results. If you spend everyday working on your SEO, you'll grow your organic traffic. If you spend everyday helping customers and answering questions, you'll build their trust and earn repeat business. If you spend everyday talking on social media, you'll grow a following there. But the...
Yesterday I wrote about how I ignored a pain in my foot and ended up with a blister that made it painful to walk. I've dealt with blisters before. Running long distances in sandals has taught me a lot about foot care. That night I ended up "dealing with it"...
A week ago I ordered a new set of socks. They were a bit thinner than normal but very comfortable and warm. But yesterday I went out for an unplanned hike to the grocery store (uphill both ways). By the time I got back, my left heel was killing me....
With the pace of change going on, it's hard to believe that March and Q1 is almost over. I've been writing about making plans around your business and Shopify store but I haven't shared much of mine. My high-level business strategies are staying the same. They've been refined and matured...
Speed is often good. Good for muscle cars. Good for web performance. Good for payment processing. But with decision-making, speed is the source of many problems and will make small issues into big ones. As people speed up decision-making they introduce errors. Some might be trivial and not even worth...
While in the middle of a crisis it's important to take care of yourself, the people around you, and your loved ones. That's so clear and self-evident that I'm not going into more depth on it. Once that's taken care of it becomes important to making sure your short-term (1-6...
If you find yourself with some spare time on your hands, have you considered adding to your product descriptions? Having enough content on every page is a major component to SEO and attracting organic traffic. Sadly, the majority of Shopify stores I review don't have enough content so their SEO...
I was chatting with another business owner this week. They were worried about the current situation and how to get through it. They had a plan for a major improvement but it was clear that hope played a big factor in their plan. They were planning (hoping) their business would...
Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.