Shopify articles - Page 67

New old normals

While the current pandemic and strife has changed the business landscape quite a bit, a lot of the "new normals" that pop up have been around forever. People want to feel safe. Customers buy according to their values. Customers don't like being tricked or lied to. Splitting people into opposing...

Using product education to attract new and retain repeat customers

A couple of months back I happened across a native flower that only grows in our area. It's also the main source of food for various butterflies, including an endangered one. The store I learned about it from wasn't selling it any longer but they did list their supplier in...

Finding your consistent big spenders in Shopify

In Repeat Customer Insights I was asked: What is the best report to determine most consistent highest spenders? You'll want to use the Customer Segmenting reports for that. You can also use the Customer Grid as it's a visual view of the same data and will let you drill down...

What a heavy rain can teach you about your Shopify store

We had a large rain system pass through recently. Not flooding levels of rain but enough that the weather service sent out alerts about it. Probably the most rain we've had here since moving in. I was anxious to see how the yard changes did as we added a lot...

Time to unwrap your year end Shopify store data

With the year now over, it's a good time to evaluate how you did. Take some time this week to pull all of last year's data and analyze it: what traffic sources and campaigns brought the most customers? what was the most successful campaigns? how many orders did you receive?...

How does your gut feel about your 2020 Shopify store performance?

I mentioned yesterday about how the new year brings with it a clean slate. There's a whole bunch of advice around what to analyze for last year. I'll get into some of it later. But for now, what's your gut reaction telling you about last year? Try to ignore the...

Time to tidy up

Last day of the year. While not much will change in reality, there's a perception of a clean slate starting tomorrow. But today still matters. Even if your store isn't open today, customers can still shop around, place orders, or recommend your product to their friends. And there's always something...

Sometimes the simple solution is good enough

I recently saw that a local tea store moved to Shopify. It's more of a come in and drink tea shop but they do sell some bulk teas and teaware so a Shopify store can be nice supplement. Funnily, they had a bootstrapper-ese approach to discounting. In their footer, where...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.