One question I hear often is when should a store stop marketing to lukewarm customers. In Repeat Customer Insights I'd recommend using the advice in the automatic segments. It's recommendations will include recommendations to not market, for example in some of the defected customer segments. But if you don't have...
Last week I received a couple of perennial kale plants along with seeds to grow another couple hundred. Perennials are useful food plants. Since they can live for years they take more planning and patience than annuals (which will only live for a year-ish). You have to research what kind...
I've been wondering which areas of Repeat Customer Insights were most used by customers so I can prioritize my time. Yesterday I started an analysis to look at the "traffic" for each report. If I consider each report as it's own product, then use a lot of the product analysis...
Before you start any marketing or campaign you need to be clear what you goals are. Trying to increase sales will be different than trying to increase retention or reduce cart abandonment. A specific and measurable goal is ideal but even a rough idea of what you're wanting to accomplish...
A Repeat Customer Insights customer was asking about how to combine the automatic segments with a discounting strategy they're considering: We want to offer larger discounts for vip and loyal customers, smaller more frequent discounts for low aov or average customers etc Discounting can have a major influence on customer...
Sometimes customers aren't sure which product they should order, no matter how much information you give them. I had this happen when I ordered a new running nutrition mix. Did I want unflavored, lemon/lime, orange, or berry flavor? Berry might be good but how berry is berry? Too-berry? Luckily the...
RFM scores are built from three components: Recency, Frequency, and Monetary. Though they are scored the same, they act differently. Recency is an odd one and can look the most chaotic for some. That's because Recency will start to decay from the moment a purchase is made and get lower...
I was thinking about what garlic to grow next fall and began browsing descriptions online. Last year my 1st and 2nd pick were sold out because I didn't plan ahead. I came across one seller who has a bunch of new types, many from wild garlics they've been collecting and...
Yesterday I was talking with someone about their Google Analytics setup. Since they were using a 3rd party platform to sell their product, they weren't able to get most of their funnel metrics. The platform sends some basic data to them (e.g. traffic amounts, urls) but no referal, campaign, or...
Here's some ideas you can use to fill out your new customer welcome campaign. Longer form product reviews Founder's story, company history Customer service resources Customer successes Other brands that you trust (not competitors but others who are similar to your brand) Product tutorials Uncommon uses for your products Peeks...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.