Shopify articles - Page 68

The Shopify theme upgrade conundrum

Recently I upgraded some software that monitors my shopify app servers. It's a critical piece of software but it's so stable that I haven't had to mess with it in well over a year. But they happened to send me an email listing some new changes and I noticed four...

Merry Christmas and one more holiday wrapped up

To all those who are celebrating Christmas today, Merry Christmas. Don't forget about the other winter holidays still going on. Christmas might get the most attention but it isn't the only holiday in town, There's a good chance you have customers who still will be celebrating other holidays, some through...

'Twas the night before Christmas - 2020

'Twas the night before Christmas and all through the warehouse, Not a computer was stirring, not even a Logitech mouse; The last-minute pickups were boxed with care, In hopes that shipping quotas would soon be cleared... Merry Christmas and happy winter holidays from me to you. Eric Davis Would you...

Would you like some chai with your sugar?

I'm not a coffee drinker. I'm more of a chai and tea drinker. I've got a routine down where I make a cup of chai each morning. Warm days it's a cold drink (not iced), cool days it's a warm one. Some days I'll have a second cup in the...

Riding the peak of 2020 into 2021

Today marks the winter solstice for half the world. It means many things for different people, including feasts and religious ceremonies. For me, it marks the turning point of winter after which the garden will start back up. Until now plant growth has been slow and mostly just stayin' alive...

Time to promote your last-minute gift ideas

This weekend being the last before Christmas, you'll want to promote any last-minute gift ideas to your customers. Gift cards, in-store pickup, digital delivery, or overnight shipping will be the key points to mention. There's still plenty of time to end the year strong. And if you haven't installed Repeat...

The gift (card) that keeps on giving

With the holiday season wrapping up soon, shipping windows are fast closing. Now would be a good time to start any gift card campaigns you have, especially if you're setup for digital gift cards. Shopify's made gift cards available to all merchants as their response to help lessen the impacts...

Get 1 out of 3 customers to buy again

In Repeat Customer Insights I code in some industry statistics to make it easier to compare your Shopify store to ecommerce as a whole. The percentage of customers buying again (Repeat Purchase Rate) is about 27% which means an average store will get 1 out of 4 customers to buy...

How a single bad customer service experience can lose a repeat customer

Today I received an email saying an order that was being delivered was cancelled and refunded with no option to get a replacement shipped out. The order was placed months ago. The product was in stock. The product even shipped and was halfway here. While talking with the store's customer...

How many customers do you need to start segmenting your marketing

Segmenting your customer base to improve your marketing is powerful but you can do it too early. Splitting a small group of people into even smaller groups can mess with the statistics too much and get you odd results. A good rule of thumb I use is to make sure...

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