Shopify articles - Page 69

What's a good Repeat Purchase Rate for Shopify stores?

Some Shopify store owners have asked, what's a good Repeat Purchase Rate? 25% is what I consider the low-bar. Some large-scale studies have found 27% to be the average Repeat Purchase Rates but that's only an average. I've seen stores with 60%+ and stores with single digits. The higher the...

Important metrics to watch in your Shopify store

Yesterday I wrote about watching over the right metrics and how that can help detect problems before they get too large (assuming you act on the metrics which I procrastinated on). When you run a Shopify store there are 100s of metrics you can track. Here's a few that I'd...

Watching over the right business metrics

With my email marketing I focus on just two metrics: sales number of people sent my daily Shopify tips The reason for the first is oblivious, I need to make sales to stay in business. The number of people sounds like a vanity metric but I don't use that to...

How often does customer behavior change?

I was asked recently: How often does customer behavior change? Every day. Every day new people can decide to become your customers. Every day current customers can decide they are happy with your products and check back to see what you're selling. Every day past customers can decide to try...

Use backups to protect against total failure

This morning I saw that something tore out my baby walking stick kale. This was one of the main plants I was looking forward to growing this year. Its stem was pulled out of the ground and picked clean of leaves. It sucks, but I had the foresight to have...

Squeeze a bit more trust into your Shopify store

I'm going to plant some squash and chia in one of the garden beds. Both plants that need a lot of heat to grow. With spring just getting started, that bed is empty and will be empty for another month at least. So I planted a 100 or so radishes...

Deciding when a product isn't worth selling anymore

Last week I was talking with a business owner friend who was struggling with their product mix. They sell two products, an entry-level and a more premium product. The premium product is multiple time more expensive but the entry-level one was selling better. But something wasn't right and they were...

Have you contacted your customers recently?

As a rule of thumb, you should be contacting a customer at least once every 30 days. The best method is an email newsletter but you can also (physical) mail them or call them. Less than that and they'll start to forget about you. Especially if you're in an industry...

Watching for the unexpected

As Portland starts to head into some record temperatures and dry weather for April, I've had to start watering plants early. I figured I had another few weeks before watering became an issue (we're still a week out from our 10% last frost date). Since I check on the garden...

Email checklist to boost repeat customer purchases

Email marketing is one of the top drivers of repeat purchases but many stores send out emails that miss the mark. Here's a quick checklist you can run through while creating each email. Included content that increases the reader's trust Included content that is educational or entertaining Included a call...

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Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.