Shopify articles - Page 69

Should you use WordPress or Shopify for your store's blog?

Tom wrote me the other day: [For SEO,] would you recommend me starting a blog via the: 1) Shopify Blog feature? or 2) On a WordPress Site? I have heard that WordPress have better SEO. TBH I think Shopify is pretty good (but I have absolutely no idea!). WordPress has...

Remember your business customers before the new year

As I wrote in yesterday's Shopify Dispatch, the last week of the year has always been framed as Business-mas for me. It's the last week businesses can make purchases to offset taxes for the calendar year. It's also the time when they know how well the year went so they...

Sweep up your sawdust

One thing I find myself thinking about regularly is sawdust. Yes, sawdust. Not in the "stuff that collects when you cut a piece of wood" sense. Sawdust in the sense that Jason Fried wrote about over a decade ago. That's where your business is creating by-products or waste through its...

Step-by-step, day-by-day

With summer over and the kiddo back in school, I've finally started to get back into my regular routine. Much of my business has been built on routines. They are one of my Secret Weapons Of Success (TM) (C) (R). Much of that is intentional. My marketing channels, processes, and...

Taking advantage of a software mistake to increase customer loyalty

The other other day my grocery store sent out a receipt for a purchase months ago. Then later on they sent out this email. Yesterday, our email receipt system sent out receipts from past purchases you made in January and February. If you got one, please rest assured: You were...

Trashing old Shopify code that slowed down conversions

With my Shopify customers' getting ready for their busy season, I've scheduled time to work on smaller tasks that have been put off. Many of these are optimizations to my business processes and systems to make things run smoother. One was to remove the AdRoll retargeting code I was using....

Make your Shopify homepage start converting customers

Your Shopify homepage is the first or one of the first impressions on new customers. It should clearly convey what your store is and who it serves. And no, everyone is not a valid answer unless you're willing to go toe-to-toe with the behemoths like Amazon and Walmart. There are...

Using personal outreach to build new customer loyalty

Too many Shopify stores jump right into automation because that's what the big stores use. They then skip over many things that can't be automated easily but could produce amazing results for them at their current stage of business. One tactic for customer loyalty that can do wonders as a...

Keep your Shopify store out of the digital shredder

Yesterday I spent some time shredding a basket of credit card offers, business loans, and other mass-mailed junk. While cutting open the envelopes for the shredder, I couldn't help but glance at some of the sales copy. There were a few gems but the majority of it was vague, generalized...

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