When creating a new customer welcome campaign you have to strike a balance between educational and pitching. If you go pure education, you run the risk of only the most motivated customers buying. If you go pure pitching, you run the risk of pissing off new customers and never seeing...
Recently a subscriber was asking how the Customer Grid in Repeat Customer Insights knows which segments to give to each customer. There are three Customer Grids in the app: Recency-Frequency (RF) Grid Frequency-Monetary (FM) Grid Recency-Monetary (RM) Grid Each grid combines two parts of the RFM scores. One score is...
The other night I ordered some books directly from a mid-sized publisher. The ordering process was okay (they use WooCommerce) but later I noticed I never got an order confirmation email or receipt from them. By that time I had closed the tab already and so I had to dig...
Let's say you decided to start getting serious about growing your repeat customer base. With all the advice out there, where do you start? There are three things I'd recommend. They are a mix of tactics that are effective, target common weak points in Shopify stores, and areas that can...
Hey there, I have news for you about my Shopify app, JSON-LD for SEO. As of May 1st it will be under new ownership: Ilana Davis (my wife) will be acquiring it for her company. She's been involved in the app behind the scenes since the early days. She decided...
Some Shopify store owners have asked, what's a good Repeat Purchase Rate? 25% is what I consider the low-bar. Some large-scale studies have found 27% to be the average Repeat Purchase Rates but that's only an average. I've seen stores with 60%+ and stores with single digits. The higher the...
Yesterday I wrote about watching over the right metrics and how that can help detect problems before they get too large (assuming you act on the metrics which I procrastinated on). When you run a Shopify store there are 100s of metrics you can track. Here's a few that I'd...
With my email marketing I focus on just two metrics: sales number of people sent my daily Shopify tips The reason for the first is oblivious, I need to make sales to stay in business. The number of people sounds like a vanity metric but I don't use that to...
I was asked recently: How often does customer behavior change? Every day. Every day new people can decide to become your customers. Every day current customers can decide they are happy with your products and check back to see what you're selling. Every day past customers can decide to try...
This morning I saw that something tore out my baby walking stick kale. This was one of the main plants I was looking forward to growing this year. Its stem was pulled out of the ground and picked clean of leaves. It sucks, but I had the foresight to have...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.